Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting - as - a - Service division.
About the role
- Channel Marketing Manager joining Commercial Ice Leadership Team at Pentair. Developing marketing strategies for channel growth and customer experience across diverse sales channels.
Responsibilities
- Contribute to strategic development of channel growth strategies, translating Category growth strategies into activation plans within key sales channels.
- Collaborate with the Group Marketing Leader and Demand Generation team to develop cohesive, multi-media campaigns, integrated with sales activity consistent with business channel strategy and growth initiatives.
- Collaborate with the marketing content team to deliver channel growth through innovative and creative programming with on-brand communications.
- Lead the development of channel customer insights, which translate directly into opportunities to grow channel programs.
- Ensure continuous development, implementation and execution of customer-facing tools and sales enablement assets including, but not limited to, dealer/distributor programs, channel programs, training, dealer portal content, and co-op programs.
- Develop and maintain channel parter toolkits, including but not limited to sales decks, competitive guides, product training with succinct value proposition and key differentiation.
- Plan and execute co-branded and co-funded marketing campaigns that highlight the brand position and value proposition and tailor the brand message to each level of distribution.
- Measure and provide data driven insights through KPI’s such as Lead Volume, Partner Activation, and Campaign ROI
Requirements
- Have earned a bachelor’s (B.A. or B.S.) degree
- Have 6+ years’ progressive marketing experience
- Strong understanding of B2B marketing, lead generation, and funnel management CRM (Salesforce, Dynamics, HubSpot)
- Ability to lead people, ideas, and strategies with an influencing and collaborative leadership style
- Experience in market planning, including identifying customer needs, developing programs and tactics that address unmet customer insights, executing customer segmentation, and delivering compelling product application and solutions storytelling.
- Strategic problem solver with strong business acumen, analytical thinking, and demonstrated ability to develop, implement and execute strategic marketing plans.
Benefits
- health benefits
- generous 401(k)
- employee stock purchase program
- disability benefits
- life insurance
- critical illness insurance
- accident insurance
- parental leave
- caregiver leave
- tuition reimbursement
- paid time off
- wellness programs to encourage a healthy work/life balance
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