Digital Marketing Manager driving online growth and performance marketing for Ubigi. Establishing strategies for international paid media campaigns and ensuring ROI across channels.
About the role
- Marketing Manager overseeing brand consistency and marketing projects for critical infrastructure solutions. Responsible for content management, SEO optimization, and marketing area development.
Responsibilities
- You ensure a consistent brand presence across all channels and create engaging content.
- Establish and lead the marketing function operationally in close coordination with department leadership.
- Independently plan, execute and evaluate marketing projects (online & offline, social media, newsletters, etc.).
- Responsible for project management: develop ideas, implement them and measure success using relevant KPIs.
- Support and guide the Social Media Assistant in campaign and content planning.
- Produce reports, analyses and recommendations to further develop the marketing function.
- Select and manage external service providers (graphic design, agencies, print).
- Maintain and develop our website.
- Optimize for search engines (SEO).
- Execute online campaigns (e.g., Google Ads, LinkedIn).
- Manage on-site event support.
Requirements
- Completed vocational training or degree in marketing, communications or media.
- Several years of marketing experience with a focus on digital marketing and social media, ideally 3–6 years.
- Confident use of graphic tools (Adobe, Canva) and Typo3.
- Structured, independent and responsible working style.
- Creative sense for visual and written content, strong organizational skills and analytical thinking.
- Fluent German and very good English skills.
- Affinity for AI-supported marketing technologies and openness to new digital tools.
- Project leadership or coordination experience is a plus.
- Experience with LinkedIn Sales Navigator is a plus.
Benefits
- 30 days of annual leave.
- Flexible working hours and mobile/remote working options.
- Company events (e.g., Altweiber (Carnival Day), summer party, Halloween and Christmas celebrations).
- Quiet and break rooms (including a bar area).
- Canteen meals available to order.
- Free drinks and fruit.
- Various break-time activities (table football, billiards and air hockey tables, darts, game consoles).
- Company doctor and health promotion measures.
- Fair compensation.
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