Marketing Manager driving community - centered marketing campaigns while collaborating with cross - functional teams at NWA Pet Resource Center. Engaging Northwest Arkansas communities and supporting diverse marketing initiatives.
About the role
- Senior Manager overseeing audience segmentation and marketing strategy for the Academic Leaders and Funders portfolio at Elsevier. Collaborating on insight-led strategies to drive growth and retention.
Responsibilities
- Lead the development of audience segmentation and marketing strategy across the Academic Leaders and Funders portfolio
- Own the strategic foundation that guides marketing planning
- Embed audience strategy into campaign execution
- Monitor campaign performance and recommend targeting refinements
Requirements
- 3–5+ years in strategic marketing, customer segmentation, or go-to-market planning
- Experience working in complex B2B environments such as publishing, SaaS, education, agency and consulting
- Proven ability to lead the development of strategic frameworks and translate insights into action
Benefits
- Wellbeing initiatives
- Shared parental leave
- Study assistance
- Sabbaticals
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