Senior Director leading marketing and merchandising strategies for HP Store. Maximizing brand visibility and revenue targets through innovative web marketing approaches.
Responsibilities
Provides leadership oversight on the development and adoption of the overall global web marketing and merchandising strategies, policies, processes, and standards to maximize brand visibility, customer acquisition, and online engagement.
Provides expert guidance on improvement efforts in web marketing efficiencies through process, tools, and collaboration.
Leads key leadership decisions and approves staffing, budgets, workflow prioritization for the entire department.
Oversees critical business partnerships including selection, management, negotiation and relationship with agencies and other business partners, drives adoption of advance web strategies and methods.
Ensures that all departmental activities are in compliance with all web standards, processes and tools, and regulatory laws, and handles any escalations.
Accounts for operational success, alignment of strategies, and integration of activities with major organizational functions, setting policies and owns numerous measurable goals.
Serves as a key advisor to executive management in influencing the strategic direction of the business, while also developing organizational policies and authorizing their implementation.
Requirements
Minimum 15+ years of experience in digital marketing related roles; 10+ in leadership roles
Proven track record of driving business efficiencies through process automation & streamlining within marketing & merchandising functions
Previous experience managing Global marketing programs with budget ownership & revenue accountability
Strong knowledge of digital marketing platforms
Ability to work in fast-paced environment; can work effectively as part of Global, virtual team
Strong identifier and coach talent, building a best-in-class talent bench and effectively managing performance expectations.
Effective in leading cross organizational collaboration and track-record of influencing to achieve results
Four-year or Graduate Degree in Marketing, Communications, Business Administration, Computer Science, or any other related discipline or commensurate work experience or demonstrated competence.
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
Field Marketing Manager handling integrated marketing campaigns for Elsevier's SaaS and Technology business in Europe. Collaborating with Sales teams to drive pipeline growth and engagement through various marketing initiatives.
Senior Manager overseeing audience segmentation and marketing strategy for the Academic Leaders and Funders portfolio at Elsevier. Collaborating on insight - led strategies to drive growth and retention.
Senior Marketing Analyst ensuring marketing deadlines and priorities at Pernambucanas. Collaborating with teams while managing multiple marketing projects in a hybrid environment.
Senior Marketing Analyst managing online and offline media strategies for Pernambucanas. Structuring media strategies, monitoring performance, and collaborating with various teams in São Paulo.
Senior Analyst in Marketing Analytics at Paramount, providing data - driven solutions to marketing challenges. Supporting business growth and retention through collaboration with various teams.
Trade Marketing Coordinator for Skechers, a global footwear company, developing and executing marketing strategies. Collaborating with internal teams to coordinate marketing activities in Chile.
Marketing Specialist II responsible for writing and organizing proposals and strategic marketing materials. Supporting pursuit teams and managing public relations activities at HNTB.
Marketing Specialist responsible for writing and organizing proposals and marketing materials at HNTB. Supporting client service teams in presentations and PR - related activities.
Marketing Product Manager at CANAL+ managing subscriber lifecycle and engagement strategies. Focus on customer satisfaction and anti - churn initiatives for subscription services.