Marketing Manager at OSec focusing on campaign execution, demand generation, and operational marketing processes.
About the role
- Senior Marketing Analyst managing online and offline media strategies for Pernambucanas. Structuring media strategies, monitoring performance, and collaborating with various teams in São Paulo.
Responsibilities
- Structure and propose media strategies (online and offline) for institutional, promotional and seasonal campaigns
- Recommend investment allocation across channels, formats and regions with a focus on efficiency and impact
- Direct and oversee media agency(ies), ensuring campaign quality, consistency and performance
- Build integrated media plans (digital, TV, radio, OOH, among others) for alignment and approval with leadership
- Ensure integration between online and offline channels, promoting message consistency and amplifying results
- Monitor and analyze campaign performance, connecting media KPIs to business outcomes
- Develop performance analyses and studies (e.g., post-campaign reports, learnings and opportunities)
- Identify opportunities and propose new channels, formats and media solutions
- Work with the e-commerce performance media team to ensure smoother funnel flow and channel synergy
- Partner with areas such as Branding, Commercial, CRM and BI to build more efficient campaigns
- Support leadership in decision-making based on data, benchmarks and market intelligence
- Ensure organization, governance and tracking of media investments and deliverables
Requirements
- Bachelor's degree in Marketing, Advertising, Business Administration or related fields
- Experience in planning and managing online and offline media
- Experience with larger-scale campaigns (retail experience is a relevant advantage)
- Experience interfacing with media agencies
- Experience building media plans and conducting performance analyses
- Strong analytical skills and business acumen
Benefits
- Medical Insurance (co-payment)
- Dental Insurance (optional enrollment)
- Partnership with a Dental Clinic
- Meal Voucher or Food Voucher
- Life Insurance
- Annual bonus (based on achievement of company targets)
- Transportation Voucher
- Bike parking with locker room
- 10% discount on Pernambucanas products
- TotalPass
- Partnerships with SESC and educational institutions for undergraduate and postgraduate courses
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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