Senior Marketing Analyst ensuring marketing deadlines and priorities at Pernambucanas. Collaborating with teams while managing multiple marketing projects in a hybrid environment.
About the role
- Marketing Product Manager at CANAL+ managing subscriber lifecycle and engagement strategies. Focus on customer satisfaction and anti-churn initiatives for subscription services.
Responsibilities
- Analyze and understand behaviors specific to no-commitment catalogs (parcs OSE)
- Identify relevant KPIs to track for OSE catalogs and build management dashboards with Finance
- Conduct competitive monitoring of market trends in content strategies and in optimizing the customer experience specific to OSE catalogs
- Define the strategy and translate it into cross-functional action plans to increase customer lifetime, satisfaction and usage of these catalogs
- Identify lineup needs specific to OSE catalog challenges (including seasonality) in close collaboration with Editorial, Programming and Data teams
- Manage projects specific to the OSE catalog in coordination with Digital, BCS, DPM, DFP, Data and Legal teams
- Lead cross-functional marketing actions and campaigns to be deployed at each stage of the subscriber lifecycle
- Deploy OSE catalog marketing campaigns to support other product managers
- Facilitate the No-Commitment Catalog Steering Committee (Copil) to align and drive cross-functional efforts
- Contribute to cross-functional initiatives with Global Marketing on the management strategy for No-Commitment Catalogs
Requirements
- Master’s degree from a top business school or equivalent (Bac+5)
- Specialization in communication, marketing or strategy
- 3 to 5 years of experience in marketing or customer-base management
- Initial experience in product/offer marketing or customer base management
- Good understanding of no-commitment models
- Strong knowledge of subscription-based business models
- Knowledge of audiovisual market trends
- Strong analytical, synthesis and documentation skills
- Dynamic, autonomous and comfortable challenging the status quo
- Excellent interpersonal skills
- Proven experience in project management
- Natural leadership and ability to mobilize stakeholders around cross-functional projects
- Proficiency in digital marketing and in deploying marketing campaigns
- Proficiency in PowerPoint, Excel and business-level English
Benefits
- A CANAL+ subscription to stay immersed in our content universe
- Advance screenings of films and series in our cinema room
- Visits to our sets and opportunities to take part in our shows
- Up to 3 days per year for solidarity/volunteer engagement with our partner associations
- Profit-sharing and incentive schemes (Participation & Intéressement)
- Attractive employee committee (CSE) benefits: holiday and Christmas vouchers, marriage/PACS/birth bonuses, discounts on sports/travel/leisure tickets, partial coverage of your sports subscription, etc.
- Regular training and opportunities to attend internal and external conferences
- Remote work possible up to 2 days per week
Job title
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