Hybrid Content Marketing Manager

at Outset

• Job title: Content Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $160,000 - $190,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Content Marketing Manager responsible for content strategy in AI-powered user interviews company. Collaborating with teams to create and optimize varied content across platforms.

Responsibilities

• Own the content strategy across the full funnel (awareness, consideration, decision) to support sales-led revenue goals.
• Plan and manage an editorial calendar aligned to product launches, campaigns, sales priorities, and existing content optimization.
• Create content across multiple formats - from short-form video, to tools & templates and interactive demos, to webinars - move beyond traditional blog posts to tell our story and reach our audience.
• Manage existing content agency and plan how to scale content further using people or tools for video and content production, campaigns, and design, etc.
• Analyze the impact of content and prioritize the roadmap based on content that builds our brand, drives traffic, and converts.
• Collaborate with our growth team to ensure content helps us hit pipeline goals through personalized and signal-based campaigns, social campaigns, and ecosystem partner campaigns.
• Manage and prioritize content requests, interview and/or ghostwrite with subject matter experts, and serve as the primary editor across teams.

Requirements

• 4–6 years of content marketing experience in B2B, ideally at a SaaS company selling to enterprises.
• Portfolio that shows you can explain technical products clearly, tell a story, and write for different stages of the buyer journey.
• Experience hiring and managing contractors and agencies to help with content production.
• Strong grasp of SEO fundamentals (keyword research, search intent, on-page optimization, internal linking) and how they map to content strategy.
• Comfortable owning metrics: you know how to use tools like Google Analytics, Search Console, HubSpot/Marketo, or similar to measure impact.
• Highly organized, able to manage multiple projects and deadlines in a fast-paced startup environment.
• Experience with webinar programs, light design skills (Figma/Canva).

Benefits

• Daily collaboration with founders, shaping the core product vision.
• Exposure to and collaboration with design and research leaders at top global brands.
• Competitive cash and equity compensation. Actual compensation packages are based on various factors unique to each candidate, including skill set, depth of experience, and certifications.