Hybrid Growth & Enablement Marketing Manager

at Nitra

• Job title: Growth & Enablement Marketing Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Washington, District of Columbia, United States

About the role

• Growth & Enablement Marketing Manager leading content creation and marketing strategies for fintech startup. Collaborating cross-functionally to drive scalable growth and optimize funnel performance.

Responsibilities

• Develop high-quality sales and marketing content including newsletters, one-pagers, pitch decks, value propositions, onboarding materials, training guides, and product resources.
• Create and maintain a structured marketing content portfolio, ensuring every asset demonstrates clarity, consistency, and strong storytelling.
• Plan, execute, and optimize full-funnel marketing campaigns — from ideation to delivery — aimed at driving demand, improving qualification, and increasing conversion rates.
• Manage multiple marketing projects simultaneously, ensuring deadlines are met and cross-functional partners remain aligned.
• Lead and support website revamps, including messaging updates, UX improvements, and creation of new digital assets (visuals, promotional materials, newsletter templates).
• Ensure brand consistency across customer-facing and revenue-enablement materials.
• Track and analyze key marketing KPIs — leads, conversion rates, CAC, funnel stages — and use insights to inform strategy, optimize campaigns, and improve performance.
• Produce quantitative reports and actionable insights to guide GTM and marketing decisions.
• Collaborate closely with Sales to strengthen lead qualification processes, improve conversion efficiency, and support the entire buyer journey through tailored messaging and content.
• Build tools and messaging frameworks that empower the Sales, SDR, and CSM teams throughout the GTM motion.
• Partner with Product to support feature launches, messaging rollouts, and the creation of internal/external launch materials.
• Develop training assets and enablement programs to drive product adoption across Sales and Customer Success teams.
• Work cross-functionally with Sales, Product, CSM, RevOps, and CRM teams to deliver cohesive revenue-aligned marketing initiatives.

Requirements

• 2–7 years of experience in marketing, growth, enablement, or related roles.
• Strong content creation skills with experience producing:One-pagers, pitch decks, value props, onboarding materialsWebsite updates, UX/UI improvements, newsletters, digital collateral
• Experience running marketing campaigns and owning strategy execution.
• Strong UX/UI intuition and ability to collaborate with design resources.
• Quantitative marketing experience, including tracking and interpreting:Leads, conversion rates, CACFunnel metrics & campaign performanceFull-funnel GTM understanding and experience partnering with sales teams.
• Experience supporting product marketing initiatives and product launches.
• Excellent communication, writing ability, attention to detail, and cross-functional collaboration skills.
• Ability to operate effectively in a fast-paced startup environment.

Benefits

• Equity - Everyone at Nitra is an owner. When the company wins, you win
• Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra
• Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
• Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match
• Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.