Strategic Growth Director for CompTech, overseeing federal growth and capture strategy. Lead business development initiatives for DoD and national security customers in a fast - paced environment.
About the role
- Growth Marketing Manager to enhance user acquisition and growth for Roole, France's leading automotive club. Collaborating with teams to drive innovative strategies for user engagement.
Responsibilities
- Define and lead the B2C acquisition strategy
- Design the acquisition strategy to grow the Roole and Roole Map user bases
- Identify and activate the highest-performing channels to generate new users
- Implement a test-and-learn approach to rapidly experiment with new levers
- Manage digital channels: SEO, SEA, ASO, paid social, affiliate, display, app acquisition
- Test new acquisition channels and innovative formats
- Analyze and improve in-app user journeys to maximize activation and engagement
- Identify friction points and test user journey optimizations
- Collaborate with Product and Data teams to test journey, onboarding, and messaging optimizations
- Contribute to the design and optimization of freemium mechanics and paid services
- Identify key moments in the user journey to offer add-on services or premium offers
- Test different conversion approaches, pricing, bundles, and in-app upsell
- Implement a test-and-learn approach to quickly experiment with new channels, messages, or journeys
- Launch and analyze A/B tests to optimize conversion and engagement
- Track key KPIs: member acquisition, app downloads, MAU, activation, freemium-to-paid conversion, CAC, and LTV
- Build tracking dashboards and analyze the performance of different channels
- Turn data insights into fast optimization decisions
Requirements
- 5 to 8 years of experience in Growth Marketing or Acquisition, ideally in a digital or B2C environment
- Management of multi-channel acquisition strategies with ambitious growth targets
- Strong command of acquisition channels: SEO, SEA, ASO, paid social, affiliate, app acquisition
- Comfortable with data and performance analysis
- Strong test-and-learn culture and experimentation mindset
- Hands-on experience, able to define strategies and launch concrete campaigns
- Effective collaboration with Product, Marketing, and Data teams
- Curiosity, analytical mindset, and impact orientation
Benefits
- Remote work: two days of remote work per week
- Annual participation bonus (currently between 12% and 15% of salary)
- Free access to a premium on-site gym and group classes
- Company bistro and Swile meal card for remote work days (meal vouchers)
- Health insurance (Alan)
- Childcare spots (crèche places)
- Commuter transport contribution (50%)
- Bike rental (70% covered)
- Perks and discounts negotiated by the staff committee (CSE)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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