Paid Search Strategist driving SEM efforts for transformative digital health brands. Managing campaigns, performing keyword research, and optimizing performance across platforms for various clients.
About the role
- Demand Generation Marketer driving lead generation strategy and multi-channel campaigns at Nitra. Focused on building high-quality inbound leads to support revenue growth.
Responsibilities
- Own the end-to-end demand generation strategy focused on inbound lead generation and pipeline growth
- Plan, launch, and optimize multi-channel campaigns across email, newsletters, paid ads, and other digital channels
- Build and manage email marketing programs, including campaigns, newsletters, and nurture sequences
- Partner with sales to align on lead quality, funnel performance, and conversion goals
- Manage campaign calendars, messaging, and audience segmentation to improve engagement and conversion
- Analyze campaign performance, attribution, and funnel metrics; use insights to continuously improve results
- Test and iterate on messaging, channels, and offers to increase lead volume and quality
- Maintain and optimize marketing automation and CRM workflows related to lead capture and nurturing
Requirements
- 4–7+ years of experience in demand generation, growth marketing, or lead generation roles
- Proven track record of running inbound-focused campaigns that drive measurable pipeline impact
- Hands-on experience with email marketing, paid media, and digital campaign execution
- Strong analytical skills with the ability to translate data into actionable insightsExperience working cross-functionally with sales and other marketing stakeholders
- Comfortable owning projects end-to-end with minimal oversight
Benefits
- Equity - Everyone at Nitra is an owner. When the company wins, you win.
- Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
- Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
- Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
- Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.
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