Performance Marketing Manager driving Google Ads strategy for Nature Heart's E - Commerce brands. Oversee significant budgets, develop performance strategies, and collaborate with cross - functional teams.
About the role
- Demand Generation Specialist driving customer acquisition and engagement through multi-channel marketing strategies. Collaborating with cross-functional teams to enhance email marketing and account-based campaigns.
Responsibilities
- As our Demand Generation Specialist, you will help develop and drive demand generation programs, supporting customer expansion and new customer acquisition efforts.
- You will be responsible for building, managing, and reporting on multi-channel programs that drive conversions, customer engagement, platform adoption, and expansion opportunities.
- Build and enhance email marketing programs that drive customer expansion, retention, and product adoption.
- Create customer-centric, data-driven email experiences to improve usability, engagement, and key metrics (MAA, monthly active users (MAU), transactions etc.).
- Use Salesforce Marketing Cloud to develop, test, deploy, and report on solution and partner-led email journeys.
- Collaborate with cross-functional teams to translate customer insights into effective lifecycle experiences.
- Design, manage, and optimize multi-channel account-based marketing campaigns supporting acquisition and expansion (via ZoomInfo Marketing platform, LinkedIn, and other channels).
- Analyze and report on campaign performance against baseline performance metrics, delivering insights and optimization recommendations.
Requirements
- 3 years of digital marketing or demand generation experience, ideally in a B2B environment.
- Experience managing marketing programs for multiple stakeholders and collaborating effectively across cross functional teams.
- Experience with Salesforce Marketing Cloud (preferred), including email automation, journey building, and reporting.
- Demonstrate success in running account-based marketing programs via paid advertising and email marketing.
- Ability to identify customer and intent signals and translate them into actionable, data-driven marketing activities.
- Strong understanding of paid media and email marketing metrics and how to apply them to optimize performance.
- Experience with product or behavioral analytics platforms (e.g., Amplitude) and experimentation frameworks preferred.
- Experience in analytics tools (Google Analytics, PBI, etc.) and a track record of making data-informed decisions.
- Excellent project management skills, with the ability to manage timelines, stakeholders, and deliverables.
Benefits
- Medical and Dental Care
- Employee & Family Assistance Program
- RRSP/DPSP Retirement Savings Plan with Company Matching
- Life and Disability Insurance
- Paid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave
- Employee Discount Program
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