Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Part-time Performance Marketing Manager for Munich startup improving health choices through a mobile app. Focused on data-driven acquisition campaigns via Meta Ads and Web2App funnels.
Responsibilities
- Plan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram), with a focus on improving ROAS and lowering CPA
- Build and iterate on Web2App funnels to convert web traffic into mobile app installs
- Develop and test new acquisition funnels (e.g. skincare vertical) to expand our user base
- Analyze campaign performance data, identify trends, and translate insights into actionable optimizations
- Create and test ad creatives, copy, and landing pages in collaboration with the product team
- Monitor and report on key growth KPIs (installs, retention, ROAS, CAC)
- Stay up to date on platform changes, best practices, and emerging paid acquisition channels
Requirements
- 1-3 years of hands-on experience in performance marketing, ideally in a mobile app or D2C environment
- Strong experience running and optimizing Meta Ads campaigns (Facebook Ads Manager)
- Familiarity with Web2App funnels, deep linking, and mobile attribution tools (e.g. Adjust, AppsFlyer, or similar)
- Analytical mindset with the ability to interpret data and make decisions based on KPIs
- Experience with A/B testing of creatives, audiences, and landing pages
- Self-starter who thrives in a fast-paced, lean startup environment
- Fluent in English; German is a plus
- Based in or near Munich, or willing to work in a hybrid setup
Benefits
- Flexible part-time schedule that fits around your life
- Hybrid work setup with a Munich-based office
- Direct impact on the growth of a product used by thousands of health-conscious consumers
- Work closely with the founder in a small, entrepreneurial team
- Freedom to experiment, learn, and shape the marketing strategy from the ground up
- Access to cutting-edge AI tools and an innovative tech environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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