Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Head of Demand Generation leading demand generation strategy and website performance at YOOBIC. Focusing on high-impact leadership and alignment with Sales for measurable business outcomes.
Responsibilities
- Build and scale a high-performing demand engine
- Design and execute a multi-channel demand generation strategy across paid search, paid social, display, and emerging channels
- Drive measurable pipeline growth through high-quality acquisition and channel optimisation
- Leverage ABM and intent data platforms (e.g. 6sense, Demandbase, Influ2) to accelerate deal velocity and targeting precision
- Partner closely with SDR and Sales teams to align inbound and outbound strategies
- Turn the website into a conversion engine
- Own YOOBIC’s website strategy, ensuring it drives engagement, conversion, and pipeline impact
- Lead A/B and multivariate testing across landing pages, messaging, and UX
- Implement advanced personalisation strategies using behavioural and intent data
- Continuously improve SEO, AEO, and site performance to capture high-intent traffic
- Embed AI and innovation into growth
- Identify and deploy cutting-edge AI tools to enhance targeting, segmentation, and campaign performance
- Build scalable workflows for experimentation, content testing, and optimisation
- Stay ahead of B2B SaaS and AI marketing trends, translating them into competitive advantage
- Own performance and revenue impact
- Track and optimise key metrics including traffic, MQLs, SALs, pipeline influence, CAC, and conversion rates
- Partner with RevOps to connect marketing performance directly to revenue outcomes
- Use data-driven insights to continuously improve efficiency and effectiveness
Requirements
- 6–8+ years of experience in demand generation and website optimisation, ideally within B2B SaaS
- Proven track record of driving pipeline growth through paid media, SEO, and digital performance strategies
- Strong experience with ABM and intent platforms (e.g. 6sense, Demandbase, Influ2)
- Familiarity with AI-powered prospecting and enrichment tools (e.g. Seam AI, Clay or similar)
- Deep expertise in Google Ads, LinkedIn Ads, GA4, and marketing automation platforms
- Strong WordPress experience and hands-on experience with CRO tools (e.g. VWO, Optimizely)
- Highly analytical with a strong experimentation mindset and focus on continuous optimisation
- Naturally curious about AI and emerging marketing technologies — always testing and learning
- A builder mentality: comfortable owning strategy while staying close to execution
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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