Paid Search Marketing Manager at PlanetArt optimizing and growing campaigns on Google Ads and Microsoft Ads. Working in a hybrid model and collaborating with teams to maximize return on ad spend.
About the role
- CRM Campaign Manager managing campaigns using Braze for convenience retail and petroleum brands. Empowering businesses with technology solutions for growth and operational efficiency.
Responsibilities
- Build, configure, and launch multichannel CRM campaigns (email, SMS, push) within the Braze platform.
- Understand and manage how customer data flows across systems, ensuring accurate segmentation and targeting.
- Design and execute customer journey-based campaigns (e.g., onboarding, loyalty, retention, promotional flows).
- Develop dynamic, personalized communication paths based on user behavior, timing, and engagement.
- Support campaign testing, QA, and deployment best practices to ensure high-quality execution.
- Segment audiences and create targeted campaigns for 30+ retailers, supporting multiple client environments simultaneously.
- Optimize campaigns through A/B testing, performance analysis, and continuous iteration.
- Collaborate with cross-functional teams to support campaign strategy, integrations, and execution.
- Assist with CRM platform configuration, including workspace setup and campaign architecture.
- Support integrations between CRM platforms and other systems to enable seamless data flow and campaign execution.
- Apply basic HTML and templating (Liquid) to customize and personalize campaign content.
- Monitor campaign performance and provide insights to improve engagement and conversion rates.
- Ensure adherence to communication preferences, compliance standards, and data integrity.
Requirements
- 1–3 years of experience in CRM, marketing automation, or campaign operations in a SaaS, agency, or multi-client environment.
- Hands-on experience with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud (SFMC), Marketo, OneSignal, or similar tools.
- Strong understanding of customer data flows, segmentation, and lifecycle marketing.
- Experience building journey-based campaigns (e.g., onboarding, retention, loyalty programs), not just one-off email sends.
- Familiarity with multichannel marketing, including email, SMS, and push notifications.
- Basic knowledge of HTML and/or templating languages (Liquid preferred).
- Experience supporting app integrations and working with connected systems.
- Strong analytical and problem-solving skills with attention to detail.
- Ability to manage multiple campaigns across multiple clients simultaneously.
- Comfortable working in a fast-paced, collaborative, and hands-on environment.
- Willingness to learn new tools and become an expert in the Braze platform.
- Must be willing and able to become a Braze Certified Marketer within 3–6 months of joining.
- Must be comfortable using AI tools in day-to-day work.
- Applicants must be legally authorized to work in the United States without the need for employer sponsorship, now or in the future.
Benefits
- competitive salary
- market-competitive benefits
- quarterly perks program
- ample time off
- hybrid working arrangements
- access to continuous learning
- professional certifications
- leadership development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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