GTM Engineer responsible for demand engine and marketing automation at Zero100. Driving high - quality pipeline and optimizing event demand strategies targeting senior executives.
About the role
- Intern supporting website management and marketing operations at Macmillan Learning. Assisting with data analytics and content development while gaining exposure to digital marketing.
Responsibilities
- Support website and content management by assisting with product load for the website
- Assist in AI tool management by supporting the training, testing, and maintenance of custom Gems
- Analyze user behavior and web analytics by using tools like Amplitude and HotJar
- Support marketing campaigns and project workflows by shadowing Digital Marketing Specialists
- Assist with operational tasks such as Salesforce event logging and data management
Requirements
- Must be enrolled in a degreed program (i.e. Bachelor’s, Master’s, etc)
- Recent graduates within the last 6 months will be considered
- Strong analytical skills and familiarity with data-driven decision-making
- Basic understanding of digital marketing, market research, or web operations
- Experience with web content management systems and analytics tools
- Technical skills such as HTML and CSS are a plus
- Excellent communication and organizational skills
- Eagerness to learn and thrive in a fast-paced environment
Benefits
- Flexible work arrangements
- Opportunity to work with industry professionals
- Exposure to digital marketing and marketing operations
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