Running Paid Media campaigns for various clients in a performance marketing agency. Focused on daily management, analysis, and optimization of campaigns are key responsibilities.
About the role
- Paid Social Strategist leading performance and teams at a performance media agency specializing in charity sector. Utilizing data-driven strategies to maximize impact and measurable outcomes.
Responsibilities
- Own Performance (Start / Stop / Scale)
- Act as the decision-maker for where ad spend goes and why
- Continuously start new tests based on clear hypotheses and business goals
- Confidently stop tactics that dilute true ROI—even if they look strong in platform metrics
- Aggressively scale proven audiences, creatives, and placements until diminishing returns
- Manage and mentor a small team of specialists (typically 2–3)
- Set priorities and ensure the pod is aligned around a clear Start / Stop / Scale roadmap
- Build account structures that support continuous testing (Start), pruning (Stop), and scaling (Scale)
- Develop and test messaging frameworks tied to audience motivations
- Go beyond reporting to explain what’s driving performance and what actions to take next
- Coach specialists to think in terms of investments and tradeoffs—not just execution
Requirements
- 3–6 years of experience in paid social, performance marketing, or a similar analytical role
- Hands-on experience managing campaigns on Meta (additional platforms like TikTok, LinkedIn, Reddit, etc. are a plus)
- Strong analytical thinking and comfort working with data to drive decisions
- Ability to evaluate performance beyond platform metrics (e.g., ROI, CAC, LTV)
- A structured approach to testing and optimization using a Start / Stop / Scale mindset
- Attention to detail and a high standard for accuracy
- Comfort managing multiple accounts and priorities at once
- A collaborative mindset with the ability to lead and develop others
Benefits
- Comprehensive (100% company-paid) health coverage for employees & their families, including medical, dental, and vision insurance.
- FSA and HSA health options with a company contribution.
- Life Insurance and Disability Coverage
- 401(k) plan with a 4% match/company contribution
- Generous vacation, sick leave, and paid holidays
- Up to 3 months of paid time off for new parents
- $1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.)
- Newly built and designed office exclusively for Delve Deeper with local restaurants, shopping, and hiking/biking trails.
- Large common areas filled with snacks, beverages, and regularly catered meals!
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