Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Global Campaign Manager designing and optimizing integrated marketing campaigns across regions and sectors. Collaborating closely with product marketing and sales teams to align messaging and pipeline goals.
Responsibilities
- Plan and run full-funnel, multi-channel campaigns from brief to launch to post-mortem, including goal-setting, channel mix, audience strategy, offers, and measurement.
- Partner with Product Marketing to align campaigns to ICPs, personas, positioning, and value propositions using standardized messaging frameworks and campaign briefs.
- Collaborate cross-functionally with partner marketing, field/events, SDRs, brand and MOPs to align execution, creative, and sales plays to campaign strategy.
- Define KPIs and campaign impact and build reporting views that connect campaign performance to pipeline and revenue.
- Partner with Marketing Operations to operationalize campaigns in Salesforce, HubSpot, and other related systems, ensuring clean tracking, lead routing, and attribution.
- Continuously test and optimize creative, messaging, landing pages, and nurture flows to improve conversion rates.
- Manage and optimize campaign budgets, reallocating spend based on performance.
- Enable SDRs and sales with campaign snapshots, talking points, follow-up templates.
- Leverage AI-powered tools for audience insights, creative iteration, experimentation, and performance analysis to accelerate launch cycles and optimization.
- Document and socialize campaign playbooks and best practices to drive consistency, learning, and repeatability across the marketing organization.
Requirements
- 5-7 years of experience in B2B demand generation, integrated campaigns, or marketing program management, including ownership of global or multi-region campaigns (ideally in SaaS).
- Proven track record building and scaling multi-channel campaigns that drive measurable pipeline and revenue, not just vanity metrics.
- Strong analytical skills with experience turning data into insights and action; comfortable working with Salesforce, HubSpot, analytics and attribution tools (e.g., Google Analytics, 6sense, Domo).
- Excellent project and stakeholder management, with a history of leading complex cross-functional initiatives, hitting deadlines, and keeping partners aligned.
- Compelling written and verbal communication skills, with the ability to write clear briefs and collaborate on (or create) ad copy, email copy, and landing page direction.
- Self-starter mindset who thrives in a fast-paced, high-growth environment, can operate with autonomy, and is comfortable making data-informed decisions.
- Comfort with AI and experimentation, using modern marketing and AI tools to improve efficiency, creative quality, and performance.
Benefits
- Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services.
- A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings.
- Paid Parental Leave policy after six months of employment.
- Generous annual stipends for both professional and personal development.
- Flexible vacation policy, paid holidays, and other perks to recharge.
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