Senior Manager overseeing Franchise Marketing and Marketing Automation at Cruise Planners. Responsible for guiding marketing initiatives to grow franchise sales and travel sales across channels.
About the role
- Growth Marketing Manager developing and executing scalable demand generation strategies. Leading the marketing function and collaborating with cross-functional teams for growth.
Responsibilities
- Define, develop, and execute a scalable demand generation engine that drives inbound growth by increasing awareness and capturing demand (includes integrated campaigns, partnership marketing, events, and multiple channels).
- Build a foundation for tracking Marketing KPIs and communicate results on a consistent basis; goals are based on creating opportunities and generating pipeline that turns into revenue. Leverage the insights and qualitative observations to inform strategy and make decisions.
- Own the messaging and positioning for Network Right, including the go-to-market process for driving adoption of our services and the strategy for on- and offline content that converts.
- Create the blueprint for scaling the Marketing function, collaborating closely with sales, operations, and finance to maintain organizational alignment and support broader business objectives.
Requirements
- 5+ years of experience in growth marketing, particularly in B2B services
- Proficient in tools like HubSpot, LinkedIn Ads, Google Ads, Apollo, and Google Analytics to optimize marketing efforts.
- Experience successfully executing growth and demand generation strategies in past roles, achieving and exceeding growth targets.
- Networking experience and ability to build and maintain relationships with industry partners, clients, and key figures.
- Demonstrated ability to swiftly try new ideas, pivot when necessary, and scale successful initiatives rapidly in a fast paced-environment.
- Strong analytical skills and stellar written and verbal communication skills.
- BA/BS degree in business or marketing preferred (quantitative focus is preferred).
- Experience working with multiple types of services (MSP/VAR/SaaS/B2B, etc.) preferred.
- Curious, self-starter, collaborative, and adaptable in an ever-changing field.
Benefits
- 100% covered health, dental and vision insurance for you, 50% for dependents
- Paid Parental Leave
- HSA/FSA eligibility
- 401(k) + 4% company matching
- Annual Bonus Program
- Phantom Equity Program
- Flexible Time Off
- Flexible certification and learning stipends and reimbursements
- Biannual company retreats
- Social events
- Wellbeing events and programs
- Home internet and mobile reimbursement
- Monthly meal stipend
- Commuter benefits
- Onsite meals and snacks
- Dog-friendly office
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