About the role

  • Senior Director of Brand responsible for developing and executing brand strategies at National Geographic Society. Overseeing brand identity and collaboration with partners while maintaining brand integrity.

Responsibilities

  • Develop brand strategies and brand identity guidance
  • Establish strategies to reach global audiences
  • Steward brand leadership and management across the Society and its partners
  • Maintain comprehensive brand guidelines
  • Lead creative development process on branded assets
  • Lead global brand training and develop materials to inspire brand stewardship
  • Partner on vetting new opportunities and partnerships
  • Develop measurement approach for tracking brand-specific metrics
  • Assess potential ways to measure brand or reputational risk versus reward

Requirements

  • Bachelor’s degree required
  • 10+ years of experience, including at least 5+ working in a complex organization with global brand recognition
  • 3+ years of management experience in a complex, matrixed-driven team environment
  • Strong leadership and interpersonal skills
  • Excellent oral and written communication skills
  • Ability to handle sensitive information confidentially and exercise good professional judgment
  • Experience building a global brand
  • Understanding of the creative process and experience in managing agencies and working with in-house creative teams
  • Proven ability to collaborate in a highly matrixed and complex environment

Benefits

  • Medical, dental, and vision insurance
  • Wellness program
  • 401(k) retirement savings plan with matching contributions after 6 months of employment
  • Flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year)
  • 10 days of sick leave
  • 12 paid holidays
  • Paid winter break between December 25 and 31
  • Paid parental leave
  • Adoption and surrogacy expense reimbursement
  • Fertility benefits
  • Learning and development opportunities
  • Lifestyle Spending Account
  • Pet adoption assistance and insurance
  • Pre-tax transportation benefits with a generous employer subsidy
  • Employer-paid life insurance and disability benefit
  • Variety of National Geographic discounts and perks

Job title

Senior Director, Brand

Job type

Experience level

Senior

Salary

$185,250 - $195,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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