Hybrid Director of Packaging, Innovation

Posted 4 days ago

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About the role

  • Director of Packaging & Innovation at Twelve, developing innovative packaging for Target products. Overseeing creative execution, client presentations, and strategic product construction.

Responsibilities

  • Drive forward-thinking innovative concepts that align with Target’s brand, customer, and seasonal strategies across categories and departments
  • Translate trends, materials, and manufacturing capabilities into actionable innovation pipelines
  • Push beyond incremental improvements—bring ideas that are distinct, ownable, and retail-relevant
  • Act as a creative visionary, not just a reviewer—partner closely with design and development teams to evolve ideas from concept through production
  • Ensure creative integrity holds through development, cost value engineering, and production constraints
  • Balance aesthetic ambition with real-world execution
  • Lead and deliver client presentations with a strong point of view and narrative across client executive teams
  • Elevate how concepts are designed, packaged, and presented to spark excitement and buy-in from Target buyers
  • Translate creative ideas into compelling storytelling that connect design, function, and commercial value to the Target DNA
  • Proactively bring ideas to the client and create whitespace opportunity
  • Create products with high sell thru value
  • Oversee structural packaging development concepts with a strong understanding of materials, dielines, and manufacturing processes
  • Guide teams toward smart product construction that delivers on both design intent and cost targets
  • Challenge assumptions and push for smarter, more efficient builds and forward thinking concepts
  • Lead with Sales Management team members to ensure concepts meet margin and pricing targets from the outset
  • Lead value engineering efforts without compromising the core creative idea
  • Understand trade-offs and make decisions that balance design, quality, and cost
  • Create products that sell within whitespace niche categories

Requirements

  • 8–12+ years in packaging, product development, and/or trend forecasting within retail, agency environments
  • Strong creative instincts with the ability to actively contribute to concept development
  • Proven ability to present and sell ideas to retail buyers or senior stakeholders
  • Deep understanding of packaging construction, product categories, development, and production processes
  • Experience working with overseas manufacturing partners
  • Strong commercial acumen—comfortable navigating costing, margins, selling and trade-offs
  • Ability to operate in a fast-paced, high-expectation client environment

Benefits

  • Medical
  • Dental
  • Vision
  • Disability
  • Life
  • Mental Health Mondays: once a month our offices close globally (that's 12 additional days per year)
  • Generous Paid Time Off – Including your birthday, personal days, time-off around holidays.
  • Paid Parental Leave
  • Summer Fridays
  • Discretionary bonuses

Job title

Director of Packaging, Innovation

Job type

Experience level

Lead

Salary

$130,000 - $150,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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