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About the role
- Marketing Officer at Governance and Management Institute driving B2B marketing and client acquisition. Implementing strategic plans and optimizing digital marketing campaigns for professional training programs.
Responsibilities
- Develop and implement strategic marketing plans to promote GMI’s professional training programs to corporate clients and executives.
- Manage and optimize advanced digital marketing campaigns (Meta, Google Ads, LinkedIn Campaigns) with a strong focus on **B2B lead generation** and corporate client acquisition.
- Monitor and analyze marketing performance to deliver clear data-driven insights to optimize campaign effectiveness, scaling efforts and prepare reports with actionable insights.
- Support the planning and execution of specialized events, webinars, and thought leadership forums aimed at **C-suite and senior decision-makers.**
- Identify and build partnerships with corporate clients, industry associations, and key stakeholders to expand GMI’s network and reach.
- Act as a strategic partner to the Training Division by aligning marketing initiatives with business objectives and growth targets.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of **5 years of experience** in marketing, preferably in the **training, education, or professional services** sectors.
- Proven experience in **B2B marketing** and dealing with **corporate clients or senior professionals**.
- Excellent command of **English and Arabic** (spoken and written).
- Strong understanding of **digital marketing tools and analytics platforms** (Google Ads, Meta Business Suite, LinkedIn Campaign Manager).
- Creative thinker with high attention to detail, brand positioning, and visual identity.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Familiarity with **content marketing, CRM systems, and lead generation** strategies is a plus.
Job title
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