Senior Manager overseeing Franchise Marketing and Marketing Automation at Cruise Planners. Responsible for guiding marketing initiatives to grow franchise sales and travel sales across channels.
About the role
- Growth & Sales Expert at lunapark, a top digital marketing agency in Köln. Focus on lead qualification, CRM management, and strategic alignment with management.
Responsibilities
- Lead qualification & pipeline development: Build and maintain company and client pipelines in the CRM (ActiveCampaign or similar)
- Lead follow-up: Proactively contact and follow up with leads from webinars and campaigns
- Appointment scheduling: Organize and schedule chemistry calls with management
- Reporting & recommendations: Create and maintain sales reports with assessments and recommended actions
- Strategic alignment: Monthly update meeting with management on pipeline status, opportunities and next steps
- Independent execution: Work independently and in a structured way in close coordination with Marketing and Management
Requirements
- Experience in digital/online marketing, ideally at an agency or consulting firm
- Strong organizational skills and self-management (you are likely the green/yellow DISC type: communicative, reliable, structured)
- Confident use of CRM systems (ActiveCampaign or similar)
- Enjoy interacting with clients and building long-term relationships
- Open to using AI tools to increase efficiency in the sales process (e.g., research, lead qualification, follow-up preparation)
- Located in Cologne or the Cologne area, able to work 1–2 days per week in the Cologne office — the remainder can be remote
Benefits
- Modern workplace in Cologne + flexible remote option
- Close collaboration with management and short decision-making paths
- Access to exciting digital marketing projects across a variety of industries
- Open company culture with appreciation and development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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