Hybrid Senior Product Marketing Manager

at LumiQ

• Job title: Senior Product Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: CA$110,000 - CA$140,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Senior Product Marketing Manager at LumiQ empowering accounting and finance professionals through engaging podcasts. Responsible for messaging, enablement, and external communications in a dynamic team.

Responsibilities

• Sales & CS Enablement: Developing and maintaining the foundational sales toolkit (pitch decks, one-pagers, battle cards) and ensuring revenue teams are trained on new features and value propositions.
• Content & Case Studies: Producing high-quality collateral, such as whitepapers and industry-specific case studies, that demonstrate the ROI of the LumiQ platform.
• Customer Insights: Interviewing customers to extract success stories for use across the marketing and sales funnel.
• Lifecycle Marketing: Owning lifecycle marketing and outbound communication for prospective and active users to drive acquisition and keep them informed of product updates.
• Engagement Monitoring: Tracking engagement metrics across outbound channels to identify and implement improvements.
• Website & Positioning: Managing website content to ensure it accurately reflects benefits and translating product updates into clear, benefit-driven copy.
• Brand Advocacy: Maintaining a consistent brand voice across all technical and educational product marketing assets.

Requirements

• Experienced PMM: You have 7+ years of experience in Product Marketing within B2B SaaS and/or professional education.
• Independent & Proven: You have the proven ability to manage the product marketing function end-to-end.
• Exceptional Writer: You possess strong writing skills with experience in technical case studies, whitepapers, and lifecycle email sequences.
• Collaborative Partner: You have a track record of working effectively with Product, Sales, and Design teams to meet organizational goals.
• Technically Proficient: You are comfortable managing content within a CMS and using marketing automation tools to execute email campaigns.

Benefits

• Health Benefits are available after 3 months with us, including a yearly health spending account. You'll also have access to an Employee Assistance Program for additional support if needed.
• Hybrid Work Style: The best of both worlds. Enjoy remote work and a downtown Toronto office with snacks, events, and ping pong.
• Monthly team social events: (Super Smash Bro party, hot chocolate bar, Blue Jays game, Hot One's Challenge are just a few examples of what we have done in the past).
• Schedule flexibility: We know our employees have lives outside of work and don’t mind if you need to run to a mid-day doctor's appointment or pick up a kid early from school!
• Nomad policy: Work remotely 4 weeks of the year from anywhere in the world.
• Endless Learning: Our platform isn't just for accountants. Listen to podcasts on soft skills, career development, leadership, and more.
• LumiQ Clubs: Join an existing club or start your own!