Product Marketing Manager focusing on enhancing customer value and driving expansion opportunities at Upside. Collaborates with teams to ensure effective account management and customer retention strategies.
About the role
- Junior Product Marketing Specialist at LoanPro responsible for product mastery and marketing asset creation. Collaborating with teams to deliver competitive intelligence and marketing support for finance software.
Responsibilities
- Product Mastery: Takes ownership of deep learning about our software, its functions, how it fulfills our customers' needs, and how they use the product. You must become a product expert.
- Asset Creation: Draft, design, and refine high-impact sales and marketing assets, including one-pagers, slide decks, case studies, and eBooks.
- Competitive Intelligence: Conduct ongoing market research and competitive analysis to keep the sales team armed with the latest intel on the landscape.
- Sales Enablement Support: Collaborate with the sales enablement team to organize training materials and ensure the sales organization has access to the most current product positioning.
- Launch Coordination: Assist in the execution of go-to-market (GTM) plans for new feature releases and product launches, managing timelines and deliverables.
- Value Messaging: Learn and apply LoanPro’s value-based messaging framework to all written content, ensuring consistency across channels.
- Data & ROI Support: Assist in the data gathering and "value engineering" process to help build ROI calculators and business cases for prospects.
- Cross-Functional Collaboration: Act as a liaison between the marketing, product, and sales teams to gather feedback and ensure alignment.
- Onsite Collaboration: An essential function of this role requires onsite work to collaborate with other team members.
Requirements
- 0-2 years of experience in marketing, communications, or a related business field (internships included).
- Bachelor’s degree in Marketing, Business, Communications, or relevant field.
- Extreme hustle, grit, grind: You are eager to roll up your sleeves and get the job done.
- Strong writing and storytelling skills: Ability to translate complex technical concepts into simple, compelling business language.
- Passionate about FinTech and eager to build a career in the industry.
- Proficiency in Microsoft Office (PowerPoint, Excel, Word) and Google Workspace.
- Basic understanding of marketing principles and the B2B sales cycle.
- Ability to work in a fast-paced, team environment with shifting priorities.
- Organizational astuteness and agility: You can manage multiple projects without missing deadlines.
- Curiosity and "figure it out" attitude: You don’t wait to be told the answer; you go find it.
- Ability to build collaborative, trustworthy relationships across functions.
- Willingness to receive feedback and iterate quickly.
- Innovation and problem-solving skills.
Benefits
- 80% Medical/Dental
- PTO and Holiday Schedule
- HSA and 401K Match
- Wellness Rewards and EAP
Job title
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Experience level
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Degree requirement
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