Product Marketing Manager at Litera driving innovation in legal technology. Focus on strategy, messaging, and market execution within a collaborative environment.
Responsibilities
Define the product GTM strategy and the right mix of marketing tactics and programs to support your product area.
Work closely with Segment, Growth and Product teams to execute your product marketing plan.
Own product-related marketing content from conceptualization, market and SME validation.
Lead the planning and execution of product launches to maximize market penetration and sales impact.
Be the Revenue and Sales Enablement team’s “go-to” person for product-specific questions.
Stay current on market-specific trends and strategies seen from competitors and customers.
Work across the Marketing, Product Management and Sales Enablement and Growth teams to drive demand.
Requirements
5+ years of marketing with focus on the product marketing function
3+ years B2B marketing experience
Familiar with the buyer’s journey and how to deliver the right message at the right time
Legal industry a plus, not required
Skilled in value-based storytelling; Skilled in defining product messaging and driving value-based messaging throughout various stages of the funnel
Excellent communicator; Excellent writing verbal communication skills
Self-starter; Take a proactive approach to problem-solving
Problem solver; Able to embrace a challenge and find ways to remove barriers
Team-player; A collaborator that supports the PMM team
Product Marketing Manager creating client pitches and sales support for Epsor's financial services. Collaborating with Sales and Marketing teams to enhance client engagement and product understanding.
Director managing solutions go - to - market activities at Roundel. Leading strategic growth initiatives and team management within Target’s media business.
Founding Product Marketer responsible for defining AI workflows and narratives for manufacturing companies. Engaging with various teams for product positioning and sales enablement.
Product Marketing Manager driving US market expansion at Merkle Science, providing blockchain monitoring solutions. Leading go - to - market strategy and collaborating with cross - functional teams to achieve revenue growth.
GTM Product Enablement Lead translating AI product capabilities into actionable strategies. Collaborating with cross - functional teams to ensure effective field execution of AI technologies.
Marketing executional product owner at Navy Federal Credit Union, translating strategies into actionable campaigns. Leading delivery of marketing initiatives to enhance member engagement and achieve business goals.
Product Marketing Manager at Bitstack defining product positioning, messaging, and go - to - market strategies. Collaborating cross - functionally to ensure clarity and adoption of new features and products.
Staff Product Marketing Manager responsible for product penetration and feature introduction for Qonto in Germany. Collaborating with the local Managing Director and product teams for effective market strategies.
Leading product marketing strategy for Match Group's dating products in Asia. Driving user engagement through go - to - market strategies and collaborative partnerships across teams.
Technical Product Marketing Manager developing product narratives connecting AI advancements with hiring and upskilling. Collaborating across teams to lead communications and create high - quality content.