Social Content Creator at Lincoln Financial creating engaging social-first content across platforms. Collaborating with teams to innovate and push creative boundaries while connecting with audiences.
Responsibilities
Develop and produce engaging, platform-specific content for Instagram, Facebook, LinkedIn, YouTube, X, Reddit, TikTok, and emerging channels
Conceptualize and execute social-first campaigns that align with brand voice and strategy
Capture and edit vertical video content optimized for Reels, Stories and other social platforms
Design graphics and visual assets to complement social posts
Monitor cultural trends and social conversations to ensure content is timely and relevant
Write compelling, on-brand short form copy for posts across platforms
Occasionally appear on camera for select social content as needed
Collaborate with internal teams to amplify key moments and initiatives
Requirements
1-3+ Years experience in creating content in a brand, sports or entertainment environment that directly align to the specific responsibilities for this role
Bachelor's degree or equivalent work experience
Comprehensive understanding of existing and emerging platforms (Instagram, Facebook, LinkedIn, YouTube, X, Reddit, TikTok)
Expertise in vertical video shooting and editing
Competent graphic design skills (Adobe Creative Suite or similar)
Excellent copywriting skills with the ability to craft flawless posts in a fast-paced environment
Highly motivated, collaborative, and self-starting with a passion for teamwork
Comfortable appearing on camera for social content
Benefits
Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
Leadership development and virtual training opportunities
PTO/parental leave
Competitive 401K and employee benefits
Free financial counseling, health coaching and employee assistance program
Tuition assistance program
Work arrangements that work for you
Effective productivity/technology tools and training
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