Senior Social Media & Digital Communication Manager developing strategies for Paulaner Brewery's social media presence. Collaborating with brand management to create impactful digital campaigns and community engagement.
About the role
- Social Media Manager at Allwyn responsible for delivering content strategies for The National Lottery. Collaborating with media teams to enhance player engagement and brand visibility.
Responsibilities
- Shape and deliver The National Lottery’s owned social media platforms, organic content plans and influencer marketing campaigns, developing new and innovative storytelling techniques across Meta (Facebook and Instagram), TikTok, Twitter and YouTube.
- Lead social media channel responses as part of the Campaign Development Process, ensuring that highly effective and measurable campaigns are at the heart of our Marketing moments.
- Deliver cross-functional plans, collaborating with owned and earned teams to ensure campaigns and messaging are joined up.
- Own the briefing process for in-house creative team across reactive and planned social opportunities.
- Responsible for developing and maintaining organic social media content calendars, delivering timely content laydowns to all key Marketing forums.
- Collaborate with the Paid Social Manager and agency partners to provision paid media support for social media content.
- Keep up-to-date with social media platform developments and trends to educate the business and influence stakeholders to adopt new ideas and approaches.
- Deliver clear and meaningful reporting, insights and recommendations.
- Collaborate across the Media team to build ‘test and learn’ initiatives designed to drive continual improvements to organic reach, engagement and player positivity.
- Represent, enhance and protect the reputation of The National Lottery brand across all social media platforms by ensuring all content and copy adheres to TNL brand personality and tone of voice.
- Oversee all social media content publishing approvals with relevant internal stakeholders within a highly regulated organisation.
- Accountable for all social media content publishing processes and procedures and ensure that they are continuously updated and fit for purpose.
- Key contact for external SMMS platform vendor (Sprinklr); driving forwards success roadmaps, product enablement and agency partner adoption.
Requirements
- Significant demonstrable of social media in house and/or agency experience, with a strong platform and content strategy background.
- Experienced working with big brands within Retail, FMCG, Telco, Gambling or Entertainment sectors.
- Previous B2C experience is essential, with a strong understanding of how to engage and grow consumer audiences across social platforms.
- Proven track record of delivering best-in-class storytelling across social media for content-driven brands.
- Social media native with an excellent knowledge and proven understanding of social media platforms (nuances, features and formats) and organic / paid social media principles.
- Strong relationship builder and able to manage demanding stakeholders inside and outside the business by leading rather than following.
- Ability to prioritise tasks, manage deadlines, adapt with changing priorities, and balance short-term needs with long-term strategic initiatives in a fast-paced, ambiguous environment.
- Excellent copywriting skills with a keen eye for grammar and spelling.
- Proven ability in creating and delivering engaging presentations for a variety of stakeholders.
- Experience with social enterprise and work/project management tools such as Sprinklr and Workfront.
- Experience working in a regulated industry (i.e. gambling, financial or alcohol) and delivering social media content that adheres to guidelines set by ASA / CAP is desirable (though not essential)
Benefits
- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical
- Income Protection
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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