Marketing Allrounder supporting marketing and social media initiatives at innovative agricultural drone company. Collaborating on creative content and implementing social media strategies.
About the role
- Director of Social Media & Influencer Marketing at Anheuser-Busch developing strategies for influencer engagement. Leading team initiatives to drive brand awareness and engagement with iconic beer brands.
Responsibilities
- Own influencer Budget and maximize ROI
- Final Approval of Gifting Boxes aligned with Budget
- Liaison bigger picture partnerships + PR/Press opportunities
- Oversee finance invoices, contracts, W9's
- Manage negotiations/ pitch calls with potential partners
- Final approval on all contracts drafted and executed by influencer manager
- Ensure all influencer agreements adhere to standard marketing policies and branding policies
- Develop and execute comprehensive influencer marketing strategies that align with the brand's marketing goals and objectives.
- Negotiate contracts and partnerships with influencers, ensuring mutually beneficial terms and deliverables.
- Oversee influencer campaign planning, execution, and performance analysis, optimizing strategies for continuous improvement.
- Define KPIs and metrics to measure the success and ROI of social and influencer marketing campaigns, providing regular reporting to senior management.
- Work closely with cross-functional teams, including marketing, social media, public relations, and creative departments, to integrate influencer campaigns into overall marketing efforts.
Requirements
- Proven experience in social & influencer marketing, with a track record of successful influencer partnerships and campaigns.
- Strong leadership and team management skills, with the ability to build, motivate, and guide a high-performing team.
- Excellent negotiation and contract management skills.
- Deep knowledge of social media platforms, trends, and best practices.
- Exceptional communication and interpersonal skills to foster strong influencer relationships.
- Analytical mindset with the ability to define and measure KPIs and ROI.
- Creative thinking and the ability to identify unique and impactful social/influencer opportunities.
- Strategic thinking and the ability to align influencer initiatives with overall brand goals.
- Proficiency in influencer marketing tools and platforms.
- Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or relevant advanced degree is a plus.
- Minimum of 5-7 years of experience in influencer marketing, with at least 2-3 years in a leadership or managerial role.
- Proven success in developing and executing influencer marketing strategies for consumer brands.
- Experience in budget management and strategic planning.
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
Benefits
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
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