Paid Social Media Executive at SMRS developing impactful social media campaigns. Working in a global brand environment focused on diversity and creating positive change.
About the role
- Social Media Ads & Analytics Specialist responsible for planning and managing advertising campaigns on digital platforms. Focusing on analytics and performance optimization for impactful marketing results in the healthcare sector.
Responsibilities
- Plan and implement paid social media campaigns on platforms such as LinkedIn, Instagram and Facebook
- Monitor the performance of all paid social campaigns using relevant KPIs (CTR, CPC, Conversion Rate, ROAS) and derive actionable recommendations
- Prepare regular reports and dashboards for internal stakeholders — for both organic and paid content
- Manage budgets and create forecasts for paid social campaigns
- Continuously optimize ads and audience targeting through A/B testing
- Develop creative assets for successful campaigns in collaboration with content creators and the design/graphics team
- Conduct trend and competitor analyses in social media advertising
Requirements
- Degree in Marketing, Communications, Media, or a comparable qualification
- Experience with social media advertising platforms, especially Meta Ads Manager and LinkedIn Campaign Manager
- Solid knowledge of social media analytics and experience with tracking tools (e.g., Sprout Social, pixel implementation, UTM parameters)
- Analytical thinking and a strong affinity for numbers
- Experience in budget planning and ROI optimization
- Fluent German and English, both written and spoken
- Team player with a structured working style and creativity
Benefits
- Motivating and appreciative work environment
Job title
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