Social Media Lead building Eurostar's brand engagement and visibility on social media platforms. Collaborating with cross-functional teams to achieve commercial goals through innovative campaigns.
Responsibilities
Develop and deliver a social media strategy that help us achieve our business, brand, and stakeholder objectives.
Lead social media agency management, ensuring effective planning, production, and delivery of content and campaigns timely content delivery.
Work closely with our wider Marketing, PR, HR and other teams to deliver company campaigns and initiatives.
Drive innovation through creative testing, performance analysis, and adoption of emerging social media trends and platforms.
Support the creation and curation of in house content that adheres to brand guidelines and creative standards.
Manage local and corporate communications plans, ensuring cohesive customer experiences across all social channels.
Build and grow online communities, including influencer, advocate, and industry relationships to enhance brand presence and advocacy.
Provide insights from market research, competitive analysis, and campaign performance to inform strategic decisions.
Support on budget management and financial administration related to social media activity.
Requirements
Degree level education with a minimum of 5-7 years’ experience in social media across major platforms (Facebook, Instagram, LinkedIn, X, TikTok) in either in house or agency environments.
Advanced knowledge of the social media landscape, including tools, and platforms (publishing, administration, analytics, backend systems)
Deep knowledge and passion for monitoring popular cultural trends, including experience delivering reactive content both hands-on and with influencers
Proven ability to plan and execute social media strategies, translate strategy into measurable actions, and apply robust measurement frameworks.
Experience leading and managing agencies and working effectively across multiple geographies and organisational structures.
Skilled in creative development for social, including content, messaging, and copywriting, with a strong eye for innovation and standout ideas.
Demonstrated ability to drive stakeholder and employee engagement through corporate social media activity.
Experience developing and managing influencer marketing programmes, including audience profiling, creative briefing and review, and measurement.
Fluency in both English and French is required for this role.
Benefits
Travel benefits that can be used for both work and play including 75% off underground network from Day 1
Competitive defined benefit pension scheme
Free Eurostar tickets
Discounted Eurostar tickets for friends and family
Ongoing training and development
Lots of other exclusive deals, discounts and perks
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