Global Senior Manager responsible for social media and influencer marketing strategies and managing campaigns for a company specializing in coffee technology.
Responsibilities
Lead the development and execution of social media and influencer strategies
Manage social channels, influencer partnerships, and content creation
Collaborate with cross-functional teams to translate strategic concepts into content
Develop and execute integrated social media strategy
Own influencer & KOLs strategy, from discovery to performance analysis
Guide the development of high-performing social content
Set KPIs and track performance across programs
Partner with Digital team to integrate organic and paid strategies
Collaborate with Brand team to manage campaign calendars
Requirements
7-10+ years of experience in social media and/or influencer marketing, or related roles.
Proven track record of owning social channels and building high-performing programs.
Excellent understanding of platform best practices.
Experience managing Influencer and KOLs ecosystems and relationship building.
Strong command of English language (ideally, native speaker).
German is a plus.
Benefits
Professional development opportunities
Flexible working hours
Job title
Senior Manager, Social Media & Influencer Marketing
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