Social Media Manager for aleno, enhancing its visibility and community engagement in the DACH region. Create authentic content and build strong brand awareness in the hospitality sector.
About the role
- Social Media Strategist creating content for Walz Tetrick Advertising that resonates with audiences. Leading strategy that aligns audience behavior with brand goals across social platforms.
Responsibilities
- Lead the development of organic social strategies aligned to client goals and translate brand positioning into platform-specific approaches.
- Build and guide content calendars across campaigns and always-on efforts, ensuring alignment with broader brand and communication objectives.
- Drive content ideation rooted in cultural relevance and performance insights while writing and refining platform-native copy.
- Develop campaign messaging, social-first concepts, and editorial direction in partnership with creative teams.
- Collaborate with creators, designers, and video teams to bring ideas to life, ensuring cohesion between copy and visuals.
- Identify opportunities for real-time, seasonal, and trend-based storytelling and concept short-form content aligned with platform best practices.
- Provide direction on content capture to ensure ideas translate effectively into execution.
- Integrate influencer and creator strategies into organic social plans, guiding selection, briefs, and content direction.
- Ensure all creator content aligns with brand voice and campaign objectives while evaluating and optimizing performance.
- Analyze post-level and campaign performance to identify what’s resonating and why, using insights to evolve content and strategy.
- Recommend strategic pivots, creative optimizations, and testing opportunities to improve results.
- Stay ahead of platform updates, algorithm shifts, and emerging formats while testing new storytelling approaches.
- Collaborate across teams and confidently present strategies, insights, and recommendations to internal and client stakeholders.
- Take on increasing ownership of integrated brand and social strategy and contribute to thought leadership and best practices.
Requirements
- Bachelor’s degree in Marketing, Advertising, Business, or a related field
- 3–6+ years of experience in organic social strategy, content, or related roles
- Strong strategic thinking paired with hands-on execution
- Proven experience writing compelling, platform-specific social copy
- Deep understanding of social platforms, trends, and performance drivers
- Experience creating or directing short-form social content
- Ability to analyze performance data and turn insights into action
- Strong collaboration and communication skills across internal teams and clients
- Ability to manage multiple brands and priorities in a fast-paced environment
Benefits
- 401(k) with an employer match
- Long-term disability and dental insurance
- Excellent health insurance
- 90 percent of the employees’ premiums covered
- Option to add a spouse and family
- Generous paid time off policy including volunteer days
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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