Content Strategist managing and optimizing digital content for Instituto Valorize’s social media platforms. Planning and executing editorial calendars while driving brand presence and engagement.
About the role
- Social Media & Community Manager creating and managing content to enhance community engagement for a premium dog supplements brand. Focused on innovative strategies across social media platforms.
Responsibilities
- Development and management of the editorial calendar across all social media channels — with clear goals for reach, engagement and brand perception.
- Independent production and editing of content: video (Reels, TikToks, campaign clips), photo and graphics.
- Early identification of trends and brand-relevant adaptation — not blindly copying trends, but translating them into the mammaly context.
- Active building and nurturing of our community: comments, DMs, UGC integration and dialogue with our target audience.
- Conceptualization and execution support for video campaigns with high engagement potential.
- Interviews with our founding team and external guests to create authentic, compelling content.
- Preparation, editorial work and editing of our podcast — including speaker coordination and quality assurance.
- Regular performance analysis of content: reach, engagement rate, follower growth — with clear learnings and data-driven optimization of the strategy.
Requirements
- At least 2 years of professional experience in social media and content creation — ideally in a D2C, FMCG or lifestyle environment.
- Completed degree or vocational training in media, communication or marketing with relevant practical experience.
- Deep understanding of major platforms — not just as a user, but with knowledge of algorithms, formats and best practices.
- Strong written and verbal communication in German (native or C2) and English (at least B2).
- Independent, organized and results-oriented working style — combined with team spirit and strong communication skills.
- Confident use of common tools for video editing, image editing and content planning.
- A big heart for dogs and lots of motivation.
Benefits
- Ability to structure your workday 100% flexibly.
- Everything you need to work from home.
- High-end Mac or Windows setup.
- Work from home or from our office in Berlin.
- Free coffee, tea, snacks, fresh fruit and breakfast cereals.
- 75% employee discount on orders up to a product value of €100 per month.
- Company pension scheme (bAV), company health insurance (bKV), and much more are standard.
Job title
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