Senior Social Media Marketing Associate creating engaging TikTok and Meta content at Breakroom. Requires experience in social media channels tailored for Gen Z in a hybrid work environment.
About the role
- Senior Social Media Manager responsible for optimizing social media follower acquisition at Replit. Collaborating with multiple teams to drive conversions across major social media channels.
Responsibilities
- Own social strategy: define voice, content pillars, channels, cadence, and growth loops
- Run narrative campaigns: execute launches and multi-week arcs with clear goals and measurable outputs
- Community engagement: replies, quote tweets, relationship-building with major accounts, builders, and media
- Content production: write punchy posts, threads, memes, and explainer content
- Cross-functional coordination: align with marketing, comms, product, sales, engineer, and legal
- Analytics + iteration: track performance and adjust weekly
- Influencer and ecosystem relationships: identify and engage influencers and key voices
- Rapid response + issues management: monitor AI narratives and coordinate internally
Requirements
- 5+ years of Social Media experience at high growth companies
- Comfortable operating in ambiguity and moving fast with imperfect information
- AI-native with a demonstrated track record of growing accounts in the AI or B2C tech space
- Elite copywriting: concise, witty, incisive
- Strong instincts for timing, tone, and narrative
- Deep understanding of AI tools and agentic content workflows
- Genuinely curious about agentic AI tools
- Comfort with X/Twitter, Reddit organic activation, LinkedIn, TikTok and Instagram
Benefits
- Competitive Salary & Equity
- 401(k) Program with a 4% match
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Commuter Benefits
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement
- Flexible Time Off (FTO) + Holidays
- Quarterly Team Gatherings
- In Office Amenities
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