Technical Sales Specialist responsible for promoting and selling Liebherr equipment in Indonesia. Requires strong technical skills and market understanding to drive sales success.
Responsibilities
Identify and develop new business opportunities for mobile and crawler cranes in Indonesia
Actively source and qualify leads from: New construction projects, Infrastructure developments, Oil & gas, mining, and industrial sectors
Build strong relationships with key decision-makers, project owners, and contractors, equipment rental companies
Support the sales team by providing: Market intelligence, Technical consultation, Early-stage project insights
Monitor project pipelines and track upcoming crane demand
Promote and expand aftersales services including: Maintenance contracts, Spare parts sales, Field service and repairs
Identify opportunities within existing customer base to increase service revenue
Develop and implement aftersales strategies to improve customer retention and repeat business
Achieve assigned aftersales revenue and sales targets
Prepare and present technical proposals and commercial quotations for: Aftersales services, Service agreements, Technical upgrades
Provide technical consultation to customers on crane operation, maintenance, and lifecycle optimization
Conduct site visits to assess customer needs and recommend appropriate solutions
Work closely with service manager and technical teams to ensure accurate and competitive proposals
Develop and maintain long-term relationships with customers across Indonesia
Act as a trusted advisor to customers by providing: Technical expertise, Prompt support, Commercial solutions
Handle customer feedback, complaints, and technical issues in coordination with internal Teams
Ensure high levels of customer satisfaction and engagement
Analyse market trends, competitor activities, and pricing strategies
Identify growth opportunities in both new equipment and aftersales segments
Provide regular feedback to management on: Market conditions, Customer needs, Competitive landscape
Support development of business strategies for Indonesia market expansion
Ensure all activities comply with company HSE (Health, Safety & Environment) standards
Maintain accurate sales reports, forecasts, and customer records
Follow company policies, procedures, and ethical standards
Requirements
Diploma or Technical Certificate in Mechanical, Electrical, Mechatronics, or a related field
1–2 years of relevant experience in the heavy equipment industry, fresh graduate are welcome to apply
Minimum 3–5 years of experience in: Heavy equipment sales or Technical service with commercial exposure
Proficiency in English and Indonesian (Bahasa Indonesia)
Good knowledge of Microsoft Office and reporting tools
Basic knowledge of mobile and crawler cranes and their applications
Understanding of heavy equipment lifecycle, maintenance, and service requirements
Proven ability in both sales development and technical solution selling
Ability to prepare technical-commercial proposals and negotiate with customers
Strong communication and interpersonal skills
Customer-focused with strong relationship-building ability
Self-driven and able to work independently in a dynamic market environment
Strong analytical and market awareness capability
Willingness to travel extensively across Indonesia
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