Running Paid Media campaigns for various clients in a performance marketing agency. Focused on daily management, analysis, and optimization of campaigns are key responsibilities.
About the role
- Senior Performance Marketer at Kuda driving efficient customer acquisition in paid channels. Collaborating within the marketing team to translate insights into growth strategies.
Responsibilities
- Develop clear acquisition plans that align with broader business and marketing goals.
- Manage multiple workstreams simultaneously, ensuring campaigns are delivered to a high standard and on time.
- Understand how creative, channel strategy, targeting and measurement come together to drive overall results.
- Incorporate input from Product Marketing, Creative, Analytics and other stakeholders into decision-making.
- Execute and optimise acquisition campaigns across paid social, search, programmatic and other relevant channels.
- Analyse campaign and channel performance data to identify trends, insights and opportunities for improvement.
- Make data-informed recommendations to improve efficiency, volume and user quality.
- Support App Store Optimisation (ASO) initiatives to improve visibility and conversion across app stores.
- Design and run structured experiments across creatives, audiences, bidding strategies and formats.
- Work with teammates to test and adopt better ways of working as the business evolves.
- Adapt plans quickly in response to performance signals, platform changes or shifting priorities.
- Stay up to date with industry trends, platform updates and regulatory changes relevant to performance marketing.
- Work closely with Creative and Communications teams to ensure performance activity is aligned with broader messaging and audience strategy.
- Tailor channel and audience approaches in increasingly nuanced ways as insights deepen.
- Share learnings, best practices and insights with the wider team.
- Contribute to a culture of openness, collaboration and continuous improvement.
Requirements
- 7+ years experience in performance marketing, growth or a related role.
- Proven ability to plan and execute multi-faceted marketing initiatives that deliver against business goals.
- Strong analytical skills, with experience using campaign or channel data to inform decisions.
- Solid understanding of paid acquisition fundamentals, including targeting, bidding, creative testing and funnel optimisation.
- Experience using mobile app analytics or attribution tools such as Mixpanel, AppsFlyer or similar.
- Ability to tailor creative and channel approaches to different audiences and objectives.
- Comfortable collaborating cross-functionally and incorporating multiple perspectives into your work.
- Curious, adaptable and proactive, with a desire to keep learning and improving.
Benefits
- A great and upbeat work environment populated by a multinational team
- Pension
- Career development & growth
- Competitive annual leave plus bank holidays
- Competitive paid time off (Parental, Moving day, Birthday, Study leave etc)
- Group life insurance
- Medical insurance
- Well-fare package (Wedding, Compassionate and etc)
- Perkbox
- Goalr - employee wellness app
- Award winning L&D training
- We are advocates of work-life balance, working in a hybrid in office schedule
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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