Marketing Analyst at CEAPE Brasil structuring marketing actions and driving community engagement initiatives across digital platforms. Analyzing data and metrics to propose improvements and growth.
About the role
- Marketing Activation Manager orchestrating trade and consumer activation strategies at JTI. Leading brand engagement and collaborating cross-functionally to achieve category success within RRP.
Responsibilities
- Actively contribute to commercial strategy development and KPI achievement in close collaboration with SI, Sales, and Marketing teams.
- Ensure timely online and offline marketing activities execution in line with business priorities and legislative framework.
- Monitor competition, drive innovation, and run budget planning effectively.
- Educate and empower on the RRP category, manage trade engagement, B2B communication, and program execution.
- Ensure consistent execution of communication and activation strategies across on/offline touchpoints.
- Lead internal communication and oversee activity measurement and follow-up.
- Create and localize campaign content and assets in line with brand cycle activities and guidelines.
- Analyze, evaluate, and follow up on activities regularly.
- Collaborate closely with the CzHuSk Marketing team, HQ, and creative/digital agencies.
- Implement consumer engagement programs by managing 1-2-1 program including other B2C programs/activities.
- Ensure high-quality execution together with platform preparation, full staffing, and education.
- Ensure KPIs achieving together with regular field visits and collaboration with Sales.
Requirements
- University degree or equivalent experience
- 2+ years in Marketing, Trade and/or Consumer Activation, Sales
- Experience in strategy, digital marketing, and people management
- Committed to achieving goals and leading by example
- Excellent communication, collaboration, and project management skills
- Analytical with attention to detail
- Strong presentation skills
- Advanced MS Office skills
Benefits
- Annual leave: legal entitlement + 3 additional days
- Local Cafeteria Plan: 500,000 HUF per year
- New Ways of Working (NWOW): one-time allowance of 132,000 HUF, provided in the first month
- Home office internet support: 9,500 HUF per month (in addition to base salary)
- Life insurance
- Medical coverage
- Business Travel & Accident Insurance
- Employee Share Purchase Plan (ESPP)
- Family leave benefits, including maternity and paternity leave
- Corporate mobile phone and communication tools
- Learning & Development programs
- Wellbeing initiatives and Employee Assistance Program (EAP)
- Years of Service Jubilee Awards (every 5 years)
- Company events and social activities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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