Head of Speciality leading sales strategy for a fast-growing wellness brand. Focused on impulse, fitness, and national field channels with commercial leadership responsibilities.
Responsibilities
Acting as the driving force behind the brand’s impulse and fitness/wellness channels
Lead commercial strategy, manage key accounts, oversee field execution nationally
Champion exceptional visibility and distribution across the UK
Manage the full channel P&L, shape long-term growth plans
Inspire a team of field sales specialists
Ensure best-in-class execution across all customer touch points
Recruit, onboard, and expand field coverage across major UK cities
Create a performance-driven culture with clear expectations, KPIs, and regular coaching
Oversee development of specialised fitness field teams
Manage and grow key accounts across impulse, convenience, fitness, and wellness channels
Strengthen distributor partnerships and drive consistent availability, visibility, and rate-of-sale
Build deep relationships with wholesalers, buyers, and regional partners to unlock mutual growth
Ensure outstanding in-store and in-gym execution across all channels
Implement scalable systems and field processes to maximise operational efficiency
Own the channel P&L, overseeing forecasting, budgeting, and investment planning
Use commercial insights to drive informed decision-making
Identify and secure new business opportunities across national gym groups and wellness-led retailers
Champion operational innovation, ensuring systems evolve alongside the brand’s rapid growth.
Requirements
Minimum 2 years’ experience within FMCG, ideally across impulse, convenience, sports retail, or wellness-driven categories
Proven track record managing national accounts and/or leading high-performing field sales teams
Strong commercial acumen with experience owning a P&L and delivering sustainable profitable growth
Highly skilled in negotiation, customer development, and long-term relationship building
Confident using commercial data tools such as EPOS, Nielsen IQ, and Kantar to inform strategy
Inspiring leader who brings out the best in their team through coaching, accountability, and empowerment
Strategic thinker with hands-on energy - equally comfortable shaping channel strategy and driving execution
Strong personal connection to health, sport, and modern wellness culture
Passionate about building brands with purpose and momentum.
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