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About the role
- Director of Media Strategy at Jellyfish leading day-to-day strategic planning for major global clients. Drive campaign insights and collaborate with cross-functional teams for effective media execution.
Responsibilities
- Lead the response to client campaign briefs, audience strategies, and channel frameworks for ongoing campaigns and seasonal initiatives.
- Partner closely with the client’s media team as their day-to-day strategic lead—translating objectives and insights into cohesive plans.
- Use historical performance data, learning agendas, creative results, MMM learnings, and platform insights to refine strategies and craft recommendations.
- Collaborate with Investment teams to ensure media plans and activation choices ladder up to strategic intent.
- Monitor campaign performance and partner with Investment teams for ongoing optimization recommendations and mid-flight revisions.
- Participate in insights and preparation for weekly reporting for client status meetings.
- Identify patterns in performance data and develop actionable insights that shape future planning cycles.
- Support the development of post-campaign reviews and quarterly performance readouts, bringing forward learnings and opportunities.
- Stay informed on category trends, competitive activity, audience shifts, and platform updates—translating them into strategic POVs for the client.
- Support the VP, Strategy in preparing strategic inputs for IAT planning—ensuring the media strategy connects to the broader creative and communications idea.
- Lead the media channel planning for all IAT initiatives.
- Help integrate media strategy into cross-functional planning moments for launches, hero products, category initiatives, and tentpole events.
- Coordinate with creative, PR, influencer, analytics, and commerce partners as needed to ensure alignment on strategic direction.
Requirements
- 5-8+ years in media strategy, communications planning, or integrated strategy (agency experience preferred).
- Strong planning expertise with deep familiarity in audience strategy, channel roles, budget allocation, and full-funnel planning.
- Ability to synthesize data (performance metrics, MMM insights, research) into structured strategic recommendations.
- Strong communication and writing skills, especially in crafting briefs and structured planning documents.
- Experience handling day-to-day media client relationships and managing planning cycles independently.
- Ability to work cross-functionally but also thrive in ownership of media-specific planning responsibilities.
- Comfort with planning tools, research platforms, and GenAI technologies to enhance insight generation and workflow efficiency.
- A proactive, detail-oriented mindset and ability to manage multiple planning cycles simultaneously.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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