Marketing Manager supporting B2B tech brand building and customer engagement at j&s-soft. Collaborating on strategies and campaigns to enhance market presence.
Responsibilities
Develop a clear marketing strategy that supports our sales teams in both project-based and product-based business
Refine our brand, USP and market positioning to increase awareness
Conduct detailed analysis of KPIs, traffic and customer journeys, derive concrete optimization measures and present insights in reports
Define and implement targeted activities that align with the marketing strategy
Plan, execute and optimize campaigns across channels such as SEO, SEA, social ads and other performance touchpoints
Monitor and apply new trends and tools, e.g. AI in marketing
Create content in collaboration with our subject-matter teams
Support trade shows, events and offline marketing
Work closely with Sales, the UX design team and HR
Requirements
Several years of professional experience in B2B marketing, ideally in a technology-focused or IT company
Strong knowledge of online marketing, particularly lead generation and campaign management
Strategic mindset combined with a hands-on approach
Comfortable working with KPIs, performing performance analyses and presenting numerical results
Passion for digital products and trends, including SEO/SEA, AI and marketing automation
Ability to translate complex technical topics into simple, clear messages
Self-motivated and proactive in collaborating with multiple stakeholders
Excellent German skills and good English skills
Benefits
Company pension plan (€2,000 annually)
Company supplemental health insurance
Subsidy for the Deutschlandticket (public transit pass), lunch and gym membership
Opportunity to participate in company ownership through our employee holding
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