Lead Marketing Manager for UK and Ireland responsible for building high-quality sales pipeline. Working within Fivetran's strategic growth markets in the region.
Responsibilities
Own the UKI integrated marketing strategy with a strong emphasis on field marketing and demand generation
Build and scale a repeatable regional marketing engine that consistently delivers high-quality sales pipeline
Partner closely with Sales leadership, Account Executives, and SDR teams to align marketing programs to territory and account priorities
Plan and execute high-impact field programs including conferences, executive dinners, roundtables, and community events
Shape and execute Account-Based Marketing and integrated multi-channel demand generation initiatives in collaboration with EMEA-based and global ABM and marketing teams, as well as the regional Sales team
Own pipeline performance through qualification and handoff, ensuring strong follow-up processes and closed-loop alignment with Sales
Develop regional customer stories in partnership with Sales and Customer Success
Align with Technology and SI partners to execute joint marketing initiatives and partner-led pipeline programs
Manage regional budget planning, vendor sourcing, procurement, and program timelines
Requirements
6+ years of experience in B2B marketing, preferably in high-growth SaaS or enterprise technology
Strong field marketing experience with proven ability to drive measurable pipeline impact
Deep understanding of demand generation strategy and full-funnel marketing execution
Experience owning a regional pipeline target
Strong cross-functional collaboration skills with experience partnering closely with Sales and Business Development teams
Strategic mindset combined with a hands-on execution approach
Experience working with Salesforce and Marketo or similar tools
Excellent communication and stakeholder management skills
Highly organized and able to manage multiple high-priority initiatives simultaneously
Entrepreneurial spirit and ability to operate independently in a fast-growing environment.
Benefits
100% employer-paid medical insurance*
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants*
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
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