Hybrid Lead Marketing Manager

Posted yesterday

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About the role

  • Lead Marketing Manager for UK and Ireland responsible for building high-quality sales pipeline. Working within Fivetran's strategic growth markets in the region.

Responsibilities

  • Own the UKI integrated marketing strategy with a strong emphasis on field marketing and demand generation
  • Build and scale a repeatable regional marketing engine that consistently delivers high-quality sales pipeline
  • Partner closely with Sales leadership, Account Executives, and SDR teams to align marketing programs to territory and account priorities
  • Plan and execute high-impact field programs including conferences, executive dinners, roundtables, and community events
  • Shape and execute Account-Based Marketing and integrated multi-channel demand generation initiatives in collaboration with EMEA-based and global ABM and marketing teams, as well as the regional Sales team
  • Own pipeline performance through qualification and handoff, ensuring strong follow-up processes and closed-loop alignment with Sales
  • Develop regional customer stories in partnership with Sales and Customer Success
  • Align with Technology and SI partners to execute joint marketing initiatives and partner-led pipeline programs
  • Manage regional budget planning, vendor sourcing, procurement, and program timelines

Requirements

  • 6+ years of experience in B2B marketing, preferably in high-growth SaaS or enterprise technology
  • Strong field marketing experience with proven ability to drive measurable pipeline impact
  • Deep understanding of demand generation strategy and full-funnel marketing execution
  • Experience owning a regional pipeline target
  • Strong cross-functional collaboration skills with experience partnering closely with Sales and Business Development teams
  • Strategic mindset combined with a hands-on execution approach
  • Experience working with Salesforce and Marketo or similar tools
  • Excellent communication and stakeholder management skills
  • Highly organized and able to manage multiple high-priority initiatives simultaneously
  • Entrepreneurial spirit and ability to operate independently in a fast-growing environment.

Benefits

  • 100% employer-paid medical insurance*
  • Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
  • RSU stock grants*
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
  • Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

Job title

Lead Marketing Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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