Digital Marketing Manager driving online growth and performance marketing for Ubigi. Establishing strategies for international paid media campaigns and ensuring ROI across channels.
About the role
- Trade Marketing Consultant supporting retail business strategies to enhance performance at Ipiranga, a Brazilian brand facilitating mobility solutions.
Responsibilities
- Provide support to retail operations, seeking performance improvement through implementation and execution of the retail model and strategy;
- Implement best practices for products and marketing levers;
- Support internal teams in day-to-day activities, acting as a channel for clarifying doubts and achieving business objectives;
- Monitor sales performance (Sell Out);
- Analyze performance dashboards to develop action plans aimed at boosting business performance and profitability;
- Act as an ambassador and primary promoter of the Execution Plan at points of sale (POS);
- Serve as the regional focal point for support of marketing materials, facilitating the connection between marketing and the retail network;
- Drive engagement with national promotions and advise POS on material placement, approach, and execution of activities;
- Monitor and support marketing-driven activities that may take place regionally.
Requirements
- Experience in commercial roles supporting customer portfolios;
- Bachelor's degree in Business Administration, Sales/Commercial, or related fields;
- Valid driver's license (category B);
- Strong negotiation skills and experience executing in-store strategies at the point of sale;
- Proficiency in Excel and PowerPoint;
- Availability to travel;
- Preferred: MBA.
Benefits
- Flexible working hours
- Financial assistance for children with disabilities
- Variable Compensation Program
- Private pension plan
- Length-of-service bonus
- Online therapy & nutritional counseling
- Maternity/paternity welcome package
- Corporate university
- Reimbursement for glasses and contact lenses
- Medication assistance
- Vaccine assistance
- Market benefits: Gympass, meal/food allowance (VR/VA), transportation voucher (VT), health and dental plans, life insurance.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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