Lifecycle Marketing Specialist at Xero focusing on personalized marketing journeys. Collaborating with teams to enhance customer engagement using various marketing channels.
About the role
- Media Buyer responsible for lead campaign planning and optimization across various ad platforms. Focused on utilizing data and creative strategies to improve performance metrics in a growing marketing team.
Responsibilities
- Planning, executing and optimizing lead campaigns across Google Ads, social ads and native ads (Taboola, Outbrain, etc.)
- Ongoing analysis of funnel performance, CPL/CPA and conversion rates – deriving concrete actions to scale and allocate budgets to winning channels
- Creating, testing and optimizing creatives and landing pages using AI-powered insights and tools
- Close collaboration with the creative and data teams to rapidly turn new ideas into execution
- Market and competitor analysis, identification of new growth opportunities and trends in AI & performance marketing
Requirements
- Minimum 2 years of experience in performance marketing with a focus on lead generation
- Solid expertise in Google Ads and native advertising (primary focus); ideally also experience with Meta and TikTok
- Experience using various AI tools for campaign optimization, creative production or data analysis (ChatGPT alone is not sufficient)
- Confident handling of tracking, tag management, Google Analytics, A/B testing and marketing automation
- Strong analytical skills, a data-driven mindset and a passion for testing & growth
- Creative sensibility for ad creatives and messaging to target leads with relevance and precision
- Team player with initiative, an independent working style and business-fluent German
Benefits
- A dynamic marketing and tech environment and the opportunity to help build “The Lead Company”
- A huge market and numerous internal growth opportunities – we solve our partners’ biggest challenge: automating new customer acquisition
- Full flexibility in work location (remote, at the Bremen headquarters or, by agreement, from abroad)
- Full flexibility in working hours – you set your schedule in coordination with your team
- 30 days of vacation per year + the option to take unpaid leave at any time
- Contribution to the company pension scheme (the “Interlead Pension”)
- Annual team events such as summer party & Christmas party
- Agile working environment – modern tools like Slack, Monday, Notion, Google Workspace and OKRs/Scrum support your daily work
- Gym subsidy (via Urban Sports Club or E‑Gym Wellpass)
- Fast decision-making – we are 100% bootstrapped, profitable and independent of investors
- An open feedback culture and regular internal training
- Transparent communication through monthly all‑hands meetings, weekly newsletter and regular team updates
- At the Bremen Überseestadt headquarters you’ll find ergonomic workspaces, great coffee & espresso, drinks and barbecue evenings
- For home-office employees: monthly home-office allowance of €20
Job title
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