Senior Manager Lifecycle Strategy at Verizon leading Base Marketing to enhance customer engagement. Driving retention strategies, lifecycle mapping, and developing effective marketing initiatives.
About the role
- Senior Marketing Manager responsible for executing Ingenico's APAC marketing strategy. Collaborating on integrated campaigns and demand generation across the region while driving customer acquisition.
Responsibilities
- Own and execute the APAC marketing strategy, translating global priorities into actionable plans
- Plan and deliver integrated marketing campaigns across various channels
- Design and execute programs supporting demand generation and brand awareness
- Develop thought leadership assets like blogs and case studies
- Collaborate with communications, PR, marketing partners, and payment associations
- Deliver regular performance updates highlighting outcomes and opportunities for improvement
Requirements
- Experience in fintech, payments, technology, SaaS, or related sectors in B2B marketing
- Strength in demand generation, digital marketing, events (E.g. trade)
- Data driven focus on performance and measurable outcomes
- Ability to simplify complex ideas and craft clear storytelling
- Curiosity about new digital tools and AI in marketing
- Empathy, resilience, and a collaborative approach
- Passion for creating resonant messages for customers
Benefits
- Ingenico embraces diversity and inclusion
- Equal opportunity employer not discriminating based on race, gender, or other characteristics
- Accommodations available for candidates with disabilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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