Integrated Marketing Manager developing marketing strategies for Truist's financial services. Collaborating with leaders and executing marketing programs aligned with the company's purpose.
About the role
- Senior Manager Lifecycle Strategy at Verizon leading Base Marketing to enhance customer engagement. Driving retention strategies, lifecycle mapping, and developing effective marketing initiatives.
Responsibilities
- The Marketing Senior Manager will be a member of the Base Marketing Team leading horizontal lifecycle strategy to transform engagement.
- Reporting into the Director, this Senior Manager will be responsible for end-to-end lifecycle mapping, cohort strategy development, and base value creation strategy framework delivery and oversight.
- Spearhead end-to-end lifecycle mapping, orchestrate strategic optimization, and own continuous oversight to drive intentional customer-centric strategy.
- Build-out loyalty messaging framework to deliver unexpected value at unprompted, curated touchpoints to build base value.
- Lead Cohort Relationship Marketing strategy and orchestrate delivery with key Base Marketing workstream leaders.
- Drive personalization and segmentation.
- Own marketing test plans and results analysis to determine the effectiveness of new cohort lifecycle and investment strategies.
- Source and analyze data, qualitative and quantitative, to make strategic recommendations inclusive of estimated business impact.
- Develop clear and strategic briefs, targeting opportunities, and execution plans that align to our customer-first goals.
- Nurture a strong execution-focused mindset with the marketing and cross-functional teams to ensure that strategies are tied to loyalty, retention and revenue KPIs.
- Leverage partnerships to identify optimization and transformation opportunities, provide clear insights and strategies, and project manage delivery.
- Deliver marketing impact and business contribution readouts including initiative insights and data-anchored recommendations to optimize existing strategies and/or introduce new strategies.
- Requires the ability to package strategies and results into professional presentations for communication to peers, leadership, and executive levels of the organization.
- Represent Base Marketing strategy and action planning for new customer business experience to Marketing leaders and stakeholders.
Requirements
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Experience in Marketing, demonstrated through work in Base Marketing, CRM, or Customer Retention.
- Experience managing cross-functional teams across all levels of the organization; gaining alignment to support strategies and changes.
- Experience using data and analytics to inform and improve marketing strategies.
- Experience presenting marketing results and business impact.
- Demonstrated experience presenting recommendations for strategy improvements with strong justifying evidence to defend these recommendations to senior leadership.
- Experience in initiative and campaign orchestration and work with internal cross-functional teams and external agency partners.
- Experience with balancing multiple priorities to meet deadlines in a fast-paced environment.
- Experience with Google Suite.
Benefits
- medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
- matched 401(k) savings plan
- up to 8 company paid holidays per year
- up to 6 personal days per year
- paid parental leave
- adoption assistance
- tuition assistance
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Marketing Coordinator assisting with marketing projects and campaigns for Stagestep's dance flooring solutions. Supporting brand consistency and executing digital strategies in a hybrid role.
Marketing Intern supporting creative work in D2C startup. Engaging in social media, content creation, and product development.
Assist BMW France's marketing events team with various tasks related to event organization and execution. Involve budget tracking and collaboration with event agencies and internal departments.
Manager conducting marketing process surveillance to ensure compliance and effectiveness in financing growth strategies. Oversee testing, documentation, and communication of results for a financial services company.
Senior Manager driving Retail & Trade Marketing strategy for Arc'teryx in EMEA region. Leading initiatives, launches, and managing team to enhance brand presence and sales.
Data & Analytics Consultant serving as Product Owner on the marketing data team at Erie Insurance. Planning, managing, and analyzing key business data to support strategic objectives.
Senior Director overseeing marketing and merchandising for HP Store. Leading global marketing strategies to drive customer acquisition and brand visibility.
Marketing Associate focusing on visual storytelling and brand development for WithersRavenel. Collaborating on marketing initiatives, creating content, and representing the firm at events in a hybrid role.
Lifecycle Marketing Manager at Laundryheap transforming customer retention strategy through lifecycle messaging programmes. Driving repeat orders and managing a Customer Lifecycle Manager for execution across channels.