Field Marketing Manager responsible for executing regional demand generation strategies and delivering high-impact marketing events. Collaborating with sales and product marketing to engage prospects and accelerate deals.
Responsibilities
Own and execute regional field marketing strategies aligned to pipeline and revenue goals
Plan and deliver high-impact events (executive dinners, roundtables, trade shows, webinars) end-to-end
Partner closely with sales to target key accounts and support deal acceleration
Build and run account-based marketing (ABM) programs for high-value prospects
Launch integrated, multi-channel campaigns across field, digital, and partner channels
Experiment with AI-driven tools and tactics to personalize outreach and improve performance
Track, analyze, and report on campaign performance, pipeline contribution, and ROI
Identify and develop co-marketing opportunities with partners, customers, and industry communities
Requirements
4+ years in field marketing, demand generation, or B2B marketing (preferably in SaaS or cybersecurity)
Proven track record of driving pipeline through events and regional programs
Strong experience working closely with sales teams and revenue targets
Experience operating in a fast-paced, startup environment with high ownership
Analytical mindset with experience measuring campaign ROI and performance
Exceptional communication and project management skills
Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce)
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