Performance Marketing Specialist optimizing e - commerce marketing campaigns for Essity. Contributing to multi - channel strategies that enhance category performance and drive sales growth.
About the role
- PPC Manager managing Google Ads, Meta, and LinkedIn campaigns for Ideal Siding. Ensuring performance through data analysis and optimization, contributing to a culture focused on effective marketing strategies.
Responsibilities
- Manage and optimize campaigns across Google Ads (primary), Meta, and LinkedIn
- Execute day-to-day optimizations (bids, keywords, negatives, audiences)
- Launch new campaigns and implement updates accurately and on time
- Monitor CPL, lead volume, and budget pacing across multiple campaigns
- Identify underperforming areas and take action to improve efficiency
- Run structured A/B tests across ad copy, creatives, and audiences
- Track and interpret campaign performance in collaboration with the Marketing Analyst
- Use platform automation effectively (Performance Max, Advantage+, etc.)
- Support the shift toward intent-based targeting using data signals and automation
Requirements
- 3+ years of hands-on PPC experience
- Strong working knowledge of Google Ads, with experience in Meta and LinkedIn paid advertising
- Comfortable managing multiple campaigns without losing attention to detail
- A detail-oriented mindset with the ability to move fast and stay organized
- Confidence flagging issues and making data-backed recommendations
- Experience supporting multi-location or franchise advertising is a plus.
Benefits
- 36-hr work week for a healthier work/life balance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
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