Marketing Performance Specialist managing SEM campaigns at Despegar in Buenos Aires. Analyzing performance metrics and collaborating with stakeholders for campaign success.
About the role
- Marketing Specialist at Oxford College engaging prospective audiences through strategic marketing initiatives. Involves organizing marketing events, creating proposals, and overseeing marketing collateral.
Responsibilities
- The Marketing Specialist assists in designing and refining marketing strategies to engage prospective audiences.
- Participates in creating marketing proposals and comprehensive reports.
- Organizes and executes marketing events to elevate brand across target audience.
- Oversees production and dissemination of marketing collateral, across multiple marketing channels.
- Performs market research to identify and connect with potential audiences.
- Manages marketing database updates for precise audience targeting.
- Maintains and may develop email marketing campaigns, assessing their effectiveness.
- Assists in developing and executing compelling multi-channel communication strategies to enhance user engagement.
- Performs analysis and adapts to the effectiveness of social and digital media efforts.
- Audits social media for brand alignment and reach maximization.
- Stays abreast with social media trends, incorporating them into strategies.
- Recognized as the subject matter expert (SME) as it relates to social media.
Requirements
- Bachelor's degree and one year of experience in a related field or an equivalent combination of education, training, and experience.
- Solid foundation in marketing; agency background welcomed.
- Exceptional communication abilities and a talent for fostering relationships.
- Proficiency in Adobe Creative Suite.
- Experience with Asana and Google Analytics is a plus.
Benefits
- Health and Safety Information Not Applicable
- Remote work from home day options may be granted at department discretion
- Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.
- Emory reserves the right to change remote work status with notice to employee.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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