Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- Marketing Performance Specialist managing SEM campaigns at Despegar in Buenos Aires. Analyzing performance metrics and collaborating with stakeholders for campaign success.
Responsibilities
- La ejecución, análisis y seguimiento de la inversión en campañas de performance SEM;
- El armado de reportes, la interpretación de métricas de resultados y de indicadores de performance de las distintas campañas de inversión;
- La propuesta, ejecución y el seguimiento de pruebas para evaluar nuevos formatos / creativos/ audiencias / tipos de optimización con su consecuente implementación de los accionables.
- Entendimiento y desarrollo de nuevas herramientas de vanguardia dentro del ecosistema de Google.
- Focal point del equipo para stakeholders.
Requirements
- Profesional graduado en el área de exactas: ingeniería industrial, economía, administración de empresas, actuario, estadística o afines.
- Experiencia de al menos 3 años en análisis numéricos de indicadores y márgenes, elaboración de reportes.
- Experiencia en marketing digital/Growth. (deseable).
- Experiencia con manejo de datos en SQL.
- Excel avanzado.
- Capacidad analítica y flexibilidad para adaptarse a entornos cambiantes y desafiantes.
- Buenas relaciones interpersonales, capacidades de comunicación y síntesis y trabajo en equipo para la gestión de responsabilidades individuales y de grupo.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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