Hybrid Director, U.S. Meningococcal

at Pfizer

• Job title: Director, U.S. Meningococcal
• Job type: Full Time
• Experience level: Lead
• Salary: $176,600 - $294,300 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• HCP Marketing Director leading the marketing strategy and initiatives for Meningococcal Vaccines in the U.S. Collaborating cross-functionally to drive brand performance and optimize customer interaction strategies.

Responsibilities

• Develop HCP strategies and marketing initiatives, continuously converting insights and learnings into actionable plans that drive brand performance.
• Direct advertising agencies in development of impactful resources aligned to brand strategy and lead internal review processes to ensure high-quality and rapid execution.
• Shape and lead the development of content for US Plan of Action (POAs) meetings and other Sales Force meetings including planning, execution, and follow-up engagement.
• Support Operational and Tactical plans that drive the short- and long- term HCP strategy.
• Coordinate with Global Commercial Analytics team members to design and implement primary HCP market research to gain customer insights.
• Use key secondary data and analytics to improve the understanding of our customers and business fundamentals.
• Develop KPI scorecard to track progress.
• Prioritize and evaluate account targeting list with contracting, account and sales leadership.
• Collaborate with Field Leadership to gain input to inform planning and enable effective execution of brand tactics.
• Collaborate and align with marketing team counterparts and cross-functional team members to ensure the plans work in synergy to deliver overall revenue and profit objectives for Pfizer Vaccines.
• Collaborate with PGS and Finance to ensure supply plans are optimized based on expected demand.
• Support Mening win room, bringing in key findings from sales, accounts and contracting to inform future decision making.
• Support Mening forecast aligning with cross-functional partners and iterating based on key market events.

Requirements

• BA or BS required; MBA preferred.
• 8+ years commercial/marketing experience is required including US pharma experience.
• Preference for experience with vaccines or other buy/bill business models.
• Strong familiarity with US marketing landscape including HCPs and medical groups/integrated delivery networks.
• Strong strategic skill sets including effectiveness in identifying and addressing major strategic challenges.
• Adept at balancing short- and long-term priorities and manage multiple priorities effectively.
• Strong expertise at strategic and tactical thinking, with demonstrated ability to translate strategy and analysis to a tactical, executable level.
• Demonstrated innovation champion, seeks learnings from other brands and other industries to innovate and enhance launch plans.
• Preference for experience developing impactful digital strategies, campaigns and innovations built on an integrated personal and non-personal customer journey map.
• Established business acumen and pharma industry/vaccines business knowledge.
• Entrepreneurial mindset and ability to challenge status quo, make quick decisions, act with a sense of urgency and focus/prioritize efforts across the team and the organization.

Benefits

• Health benefits to include medical, prescription drug, dental and vision coverage.
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holiday and personal days.
• Paid caregiver/parental and medical leave.
• Participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary.
• Eligibility to participate in our share based long term incentive program.
• Comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.